- Collaborate with business stakeholders and technology team members to understand technical requirements for marketing automation initiatives.
- Design and develop Marketing Cloud solutions using the most up to date SFMC tools and technologies.
- Implement and configure Marketing Cloud automation journeys, email campaigns, landing pages, and personalized content.
- Develop and maintain data integrations between Marketing Cloud and other interconnected systems like Salesforce CRM, Optimizely DXP CMS system, internal databases, or third-party applications.
- Troubleshoot and resolve complex technical issues related to Marketing Cloud solutions.
- Optimize and improve the performance of marketing campaigns through A/B testing, personalization, and journey optimization.
- Stay up to date with the latest Marketing Cloud releases, features, and best practices.
- Provide technical guidance and support to the marketing team, ensuring successful execution of marketing campaigns.
- Monitor system performance, identify potential bottlenecks, and recommend solutions for improvement.
- Collaborate with cross-functional teams to drive continuous improvements in marketing automation strategies.
- Provide on-call support based on a rotation model with others members of the engineering team
- 5+ years of experience working within the Salesforce Marketing Cloud platform on a development level well versed with Journey Builder, Email Template creation, Contact Builder, Analytics Builder, Content Builder, Marketing Connector
- 3+ years of experience developing on the Salesforce platform working with Lightning, APEX coding, flows and Financial Services Cloud
- Proficiency in HTML, CSS, JavaScript, SSIS, AmpScript
- Experience with database management and SQL
- Advance knowledge of email marketing, mobile marketing, and customer journey mapping.
- Experience with CRM and CMS systems, data analytics tools and integrations.
- Excellent communication and interpersonal skills, with an ability to translate technical concepts for non-technical audiences.
- Strong attention to detail and accuracy
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Software Engineer - Boston, United States - Allspring Global Investments
Description
Elevate Your Career
Work where your ideas have impact
COMPANY
Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.
At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.
POSITION
Allspring Global Investments Client Journey Management Technology Team is looking for a Salesforce Marketing Cloud developer. The successful candidate must have proven experience with Salesforce Marketing Cloud, marketing automation, and email development.
RESPONSIBILITIES
REQUIRED QUALIFICATIONS
#LI-CD1
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)