Vice President, Marketing and Brand - Pittsburgh, United States - Airport Authority

Airport Authority Pittsburgh, United States

1 week ago

Description

Job Description

Job Description

The Allegheny County Airport Authority [ACAA] invites you aboard our mission to create meaningful travel experiences in the aviation industry.

As Pittsburgh's gateway to the world, both Pittsburgh International Airport and Allegheny County Airport serve as beacons of change and connectivity for our region.

As a member of our crew, you will directly serve, inspire, and advance our community in significant ways that impact the daily lives of others and the future of our organization.

Whether you have a passion for travel, an appreciation for aeronautics and aviation, or an unparalleled love for the city of Pittsburgh, ACAA provides the opportunity for the next chapter of your career to take flight.

Our culture is one that emphasizes high performance, innovation, and learning.

We know that those things only happen when everyone who works in an organization is properly empowered, equipped, and enabled in their roles to make an impact.

At ACAA success is a shared responsibility, and we look forward to supporting and developing the unique strengths you could bring to our team.

Job Summary

Under the broad supervision of the Senior Vice President, Communications & Brand, lead and develop strategic marketing and brand plans and programs to increase awareness of and interest in Allegheny County Airport Authority, Pittsburgh International Airport and Allegheny County Airport offerings.

Lead a shared services function to provide support to the Communication and Brand team as well as business partners across the organization.

Here is how the Vice President, Marketing and Brand will help:

Lead and develop marketing and brand-building campaigns that effectively communicate the innovation and market leadership of Pittsburgh International and Allegheny County Airports.

Lead a shared services function that includes event management and creative studio/service to provide support to the communication and brand team, business partners, and stakeholders.

Build & execute a partnership strategy that identifies business and community partners who align with the Airport Authority's brand reputation and business objectives; and identify common messaging that connects to brand awareness objectives.

Develop marketing plan for new direct service routes, new carriers, increase flights for existing routes for the purpose of passenger acquisition and retention driven by key consumer insights.

Design marketing campaigns that launch new airport concessions and promote existing airport concessions to drive passenger awareness of offerings.
Supervise the execution of marketing campaigns and capture and measure the campaigns' effectiveness, including a continuous feedback mechanism.
Identify target audiences and best delivery channel method(s).
Adherence and consistent application of brand guidelines across all marketing material.
Collect market research data to use and leverage in all decision-making related to the development of marketing campaigns.
Provide oversight of the development and regular updates to the airport authority's website(s) and campaign web landing pages.

Define and executive a process for creating, capturing, and reporting out of key performance metrics to measure customer satisfaction and brand awareness.

Develop marketing and brand solutions that align with the Airport Authority's priorities and are based on the output and metrics of the passenger experience.

Measure the effectiveness of media and programs to ensure a substantial ROI.
Collaborate with marketing staff and outsourced agencies to ensure consistent application of brand and messages.
Provide employee support and development through performance management, coaching, training, motivation, and discipline.
Perform other related tasks as assigned or required.

The successful candidate for the role of Vice President, Marketing and Brand will demonstrate the following key competencies needed in our culture:
Communication - Articulates long-term vision in a compelling way that inspires the team; Actively engages in discussions with peers; Able to confront peers to challenge thinking respectfully
Strategic Thinking - Analyzes financial, brand and employee impact of major project decisions prior to implementation; Able to identify industry trends and understands competitive landscape
Team Leadership - Able to assess and deploy talent against project objectives; Focused on developing team talent; Leads through delegation and providing opportunity for team to excel; Takes decisive action with urgency
Customer Centricity - Understands cross-functional roles to produce a positive customer experience; Makes decisions based on the best interest of all or most stakeholders

Qualifications
Requirements to apply for the role of Vice President, Marketing and Brand are:
Bachelor's degree in marketing management or business administration or a related field from an accredited four-year college or university
Ten (10) years of related experience in marketing with at least five (5) years in a management position.

Demonstrated experience in developing marketing strategies, writing marketing plans for consumer and business-to-business, and marketing for a large company with multiple product lines and a consumer orientation.

Proficient in Microsoft Office applications and software.
Possess or obtain prior to employment a valid Pennsylvania Class C driver's license

Note:
license must be maintained throughout employment.

We also expect that candidates will demonstrate the following knowledge, skills, and abilities in most cases:

Extensive knowledge of the policies, practices, and techniques of marketing, specifically customer loyalty management, customer relationship management, and customer value management.

Advanced knowledge in all marketing disciplines, including but not limited to advertising, research, direct marketing, collateral development, lead generation, public affairs, event planning, and digital marketing.

Advanced knowledge of the principles and practices of market research and analysis.
Ability to travel up to 5%.

Don't meet every requirement?

Studies have shown that women and people of color are less likely to apply to jobs if they don't meet every single qualification.

As a Smarter Airport, we recognize that talent is not always related job history and skills come from valuable experiences that aren't always shown on a resume.

If you are excited to make a positive change for our region, but your experience doesn't align perfectly, we encourage you to apply.

You may be the right candidate for our organization, whether it be this role or another.

Caring For Our Crew
At ACAA, we've got you covered. That applies to how we equip, empower, and enable our people to do their jobs.

It also applies to our benefits, which are broader and more valuable than what many other employers offer:

We offer two plan options for healthcare coverage from high-quality insurance carriers, as well as an ACAA-funded Health Reimbursement Account (HRA) that will help offset the cost of many medical expenses.

ACAA employees pay almost $1,200 less per year in healthcare payroll contributions than the average employee in other companies, according to market surveys.

When HRA funding is included, the health-plan deductibles paid by ACAA employees are about $1,200 lower on average than the costs paid by employees of other companies.

ACAA does not require that employees meet a separate deductible for pharmacy expenses before prescription-drug coverage kicks in.

ACAA's dental plans (included with healthcare coverage) offer an option covering children's orthodontia.

Employees also can take advantage of a Flexible Spending Account (FSA) to help pay for health care and dependent care expenses on a pre-tax basis.

All eligible full-time ACAA employees participate in the Allegheny County Employees Pension Plan, a defined-benefit plan that vests after 10 years of service.

Employees also may participate in a Deferred Compensation Plan, which allows them to contribute part of their pay on a pre-tax basis into long-term retirement investments.

A robust Employee Assistance Program (including access to free counseling sessions, financial guidance, and care coordination), life insurance options, a wellness program, and eligibility for the Public Service Loan Forgiveness program round out ACAA's exemplary benefits.

Employees may enroll their children from 6 weeks to 5 years of age in our on-site preschool and childcare center, La Petite Academy, at Pittsburgh International Airport.

About Allegheny County Airport Authority

Allegheny County Airport Authority, which manages Pittsburgh International Airport (PIT) and Allegheny County Airport (AGC), is committed to transforming Pittsburgh's airports to reflect and serve the community, inspire the industry, and advance the region's role as a world leader.

Pittsburgh International Airport serves nearly 10 million passengers annually on 17 carriers and was named by Fast Company magazine as One of the Most Innovative Companies in the World as well as a finalist in its World Changing Ideas awards, both in 2020.

PIT's first-of-its-kind microgrid – which completely powers the airport campus through natural gas and solar energy – has won numerous awards for resiliency and sustainability.

PIT is in the midst of an ambitious terminal modernization that will make the passenger experience more efficient and deliver real opportunity for the region.

The $1.4 billion new terminal program will construct a smarter, greener airport, inspired by the best of our region. The updated terminal lands in 2025 and will be the first airport terminal in the U.S. to be built from the ground-up post-pandemic, designed and constructed with the highest public health standards in mind.

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