VP Marketing - New York
6 hours ago
Job description
VP / Head of MarketingOur Client |Remote-first (East Coast) | Series A
We are partnering exclusively with a confidential, high-growth Infra As Code / DevOps Orchestration platform to find their first dedicated marketing leader.
About Our Client
Our client is a fast-scaling, open-source workflow orchestration platform with thousands of engineers globally, enabling teams to automate, schedule, and govern complex workflows across data pipelines, infrastructure operations, and AI workloads — a universal control plane for modern engineering teams.
With strong PLG-driven OSS adoption and a growing Enterprise motion (Cloud + self-hosted), the business is now transitioning toward a more executive-led go-to-market — targeting CIOs, CTOs, and CDOs at mid-market and enterprise accounts.
The Opportunity
This is an embedded, player-coach role at first. You will report directly to the CEO and be the most senior marketer at the company.
You will inherit a lean, high-performing team and a strong organic foundation — and be expected to bring structure, strategy, and execution at pace.
You will:
Own positioning, narrative, and messaging across data engineering, IT/infra automation, and AI audiences
Lead a full website refresh and relaunch — homepage, core positioning pages, vertical pages, and competitor comparisons
Build the PLG + Enterprise GTM engine — OSS-to-Cloud conversion, trials, nurture, light ABM
Drive demand gen and pipeline — MQL → SQL, paid, lifecycle, retargeting, Sales alignment
Build the content and SEO engine — clusters, technical content, editorial ops
Support the fundraising narrative and investor-facing assets for the upcoming raise
Structure and hire the team:
PMM, Growth, Content, DevRel, Field, Marketing Ops
Who We're Looking For
The right candidate has led marketing at a B2B developer-facing SaaS company — ideally in data infrastructure, DevOps, or cloud — and knows how to operate where the buyer journey is engineer-first but the commercial motion is becoming executive-led.
You are exceptional at:
Positioning and narrative — you can write a brand messaging doc, a homepage, a battlecard, and an investor one-pager, and they all sing from the same hymn sheet
Shipping assets — you are a builder who gets things done, not just a strategist
Agency and freelancer management — you know how to brief, quality-control, and move fast with external resource
PLG + Enterprise GTM — you understand the OSS funnel and the top-down enterprise motion and can run both
Data — you can set up attribution, build dashboards, and use data to prioritise without over-engineering it
Key Responsibilities
Product Positioning & Narrative
Define and own the company's positioning across data, IT/infra, and AI
Build a multi-persona narrative from developers through to C-suite buyers
Govern messaging across site, content, and Sales — single source of truth
Website Refresh & Relaunch
Lead the full website redesign:
homepage, core positioning pages, vertical use-case pages
Own information architecture, CRO loop, landing pages, A/B testing, and tracking
Go-to-Market (PLG + Enterprise)
Design and execute GTM across OSS/PLG conversion and enterprise top-down motion
Define priority verticals, segments, offers, and KPIs
Demand Generation & Pipeline
Build a measurable system:
MQL → SQL → pipeline influence
Run lifecycle, paid acquisition, retargeting, and nurture programmes
Tight Sales alignment:
plays, routing, scoring, SLAs
Content, SEO & Thought Leadership
Build the content/SEO engine:
topic clusters, docs SEO, alternatives, comparisons
Own editorial ops:
freelancers, calendar, technical content, YouTube
Field, Community & Partners
Own event strategy across US and EU: conferences, executive dinners, webinars
Scale community (Slack/Discord), champions, DevRel programmes
Build co-marketing with SI and cloud partners
Fundraising Support
Support investor narrative:
vision, 'Why now', differentiation, traction proof
Produce investor-facing collateral and ensure marketing and business narrative stay aligned
90-Day Plan
Audit:
messaging, site, funnel, HubSpot, tracking. Baseline KPIs. Brand perception exercise with leadership.
Days 0–30:
Deliver Brand Messaging Doc + Value Pillars Framework. Homepage and positioning quick wins. First Sales enablement pack (battlecard + one-pager).
Days 30–90:
Complete website refresh. Relaunch PR. Build demand gen framework + first vertical campaigns. Begin PMM hire(s).
Days 90–180:
Package & Structure
Reports directly to the CEO
Competitive base salary + meaningful equity at Series A–B stage
Remote-first with travel budget for key company and industry events
Budget for agencies, freelancers, and tooling from day one
Interested or want to refer someone?
This search is being run exclusively. All conversations are strictly confidential. Please reach out directly with a CV or LinkedIn profile — we respond to every application.
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