Brand Marketing Director - Jersey City, United States - Nuts

Description

Hi, we're is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team.

We're changing the landscape of snacking on nuts, dried fruit, chocolate and more We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market.

We've come quite a long way since then, taking our multi-generational family business online in 1999.

Even after 95 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial.

Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

We are seeking a talented Brand Marketing Director to join our team and lead our brand strategy and communication efforts.

As the Brand Marketing Director at , you will play a pivotal role in shaping and executing our brand strategy across various channels such as DTC, B2B, Retail, and Amazon.

Reporting directly to the General Manager, you will be responsible for driving brand awareness, loyalty, and growth through strategic planning, creative execution, and effective communication.

What you'll do:

Brand Strategy Development:
Lead the development and execution of comprehensive brand strategies that align with company goals, target audience insights, and market trends

Communication Planning:
Develop and oversee integrated communication plans that effectively convey the brand's messaging, values, and product offerings across multiple touchpoints, including digital, social media, PR, and experiential marketing

Content Creation:
Collaborate with cross-functional teams to create compelling and relevant content that resonates with our target audience, including but not limited to product packaging, website copy, social media posts, and video content

Brand Identity Management:
Collaborate with the Sr Creative Director to evolve the brand's visual identity, voice, and tone to ensure consistency and authenticity across all brand assets and communication channels

New Product Development:
Build a strategy and recommend a pipeline of innovation.

Work with the team on bringing those ideas to marketPortfolio Strategy & Price Pack Architecture:
Develop and execute our portfolio mix strategyMarket Research and Analysis: Conduct ongoing market research and competitive analysis to identify emerging trends, consumer preferences, and opportunities for innovation within the DTC and CPG food spacePerformance Tracking and Optimization: Utilize data-driven insights and KPIs to measure the effectiveness of brand initiatives and campaigns, and iterate on strategies to optimize performance and ROICross-

Functional Collaboration:
Work closely with internal teams, including product development, sales, operations, and customer service, to ensure alignment and integration of brand initiatives throughout the organization

Budget Management:
Manage the brand marketing budget effectively, allocating resources to maximize impact and drive business results while maintaining financial disciplineWhat you'll bring:Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred10+ years of experience in brand management or marketing roles within the DTC and/or CPG food industryProven track record of developing and executing successful brand strategies that drive growth and consumer engagementStrong creative thinking and problem-solving skills, with the ability to translate insights into actionable plans and compelling communicationExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partnersDemonstrated proficiency in analyzing data and metrics to inform decision-making and optimize performancePassion for food, and consumer trendsExperience working in a fast-paced, entrepreneurial environment is preferred
We have a hybrid work environment in our beautiful and state of the art office in Jersey CityWhat we offer:A high-growth and rewarding role in a foundationally strong and rapidly evolving business

Annual Salary Range:
$150,000 - $170,000 plus annual bonusExcellent benefits including a 401K MatchPaid Maternity, Adoption and Paternity leaveAnd all the snacks your heart desires + a 40% employee discountBase salaries may vary based on factors such as skills, experience and qualifications for the role. Base pay is only part of the total compensation package, which, depending on the position, may also include short & long term incentive compensation. In addition, employees are eligible for our standard benefits package including paid time off, medical, dental and 401K match.
EEO is an affirmative action and equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.