School Enrollment - Fort Myers, United States - Gateway Charter School

Description

Job Description

JOB PURPOSE

The School Enrollment & Marketing Administrator is responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school. This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school. Is knowledgeable of all associated processes and activities. Acts as an external representative of the school to the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Builds Awareness of School

• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.
• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.
• Develop, update, and modify marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.
• Collaborate with state and national marketing and enrollment team to execute paid digital marketing strategies by providing images, testimonies, identity-related data, and information.
• Identify, attend, and participate in community outreach events to build and increase the lead volume inside and outside of normal school hours.
• Identify and collaborate with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.
• Identify and purchase school promotional items from the marketing toolkit in consideration of the marketing budget.
• Review and leverage local consumer research to ensure marketing strategies align with family interests.
• Monitors competition, offerings, and market changes.
• Identifies school stories, testimonials, and thought leadership opportunities to write and promote on-site and socially.
• Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.

Generates Conversion of Family Interest Into Ultimate Application and Enrollment

• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.
• Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families throughout the conversion pipeline.
• Builds a healthy list of interested families by utilizing various strategies and events to generate interest.
• Follow-up regularly with families who express interest in the school to get them to apply.
• Develops a content strategy to strengthen the school identity and improve family engagement.
• Collaborates with school staff and teachers to create the website and social content.
• Publishes content on the website and social platforms and monitors associated engagement metrics.
• Plans and coordinates marketing efforts for student recruiting and facilitates and coordinates the school's information sessions, tours, open houses, orientations, etc . while ensuring the consumer experience is exceptional.
• Develop and deploy email, text, or print campaigns to support ongoing communication and retargeting efforts to prospective families utilizing the CRM.
• Co-plan with school leadership to offer family incentives to increase lead volume.

Manages Application & Registration

• Work towards building the application volume beyond the school target and programmatic capacity to ensure we have a waitlist and a fully enrolled school.
• Develops, implements, and monitors various enrollment strategies to improve application volume such as family referrals, etc.
• Manages the application pipeline through various enrollment reports and the student registration system and ensures enrollment policies and processes are followed including seats being offered promptly.
• Identifies and oversees the yearly marketing and enrollment schedule including intent to return, open enrollment, and lottery dates, and communicates with school M&E stakeholders and school staff.
• Develops and provides internal stakeholders with training and materials so they can properly support the enrollment function during key M&E yearly milestones, such as intent to return, start of year calls, warm body count, etc.
• Follow-up with applicants to submit/complete required documentation (e.g. driver's license, birth certificates, and proofs of address) for enrollment.
• Coordinates with school-based special populations staff members to ensure special populations data & documents (including Home Language Surveys) are gathered and shared regularly with the team as students enroll.
• Receives documentation and enters data from source documents as necessary to ensure students are fully registered.
• Reviews student records to ensure current information, accuracy, and completeness before syncing with the student information system (SIS).
• Works with other school enrollment stakeholders, such as the SRS, to ensure students are properly identified and coded in the district/parish/state student systems.

Collaborates to Improve Retention, Loyalty & Advocacy

• Works with school leadership to develop and execute retention strategies on existing students with the ultimate goal of improving retention, start rates, and minimizing withdrawals.
• Continuously monitors and ensures the school adheres to CSUSA policies on withdrawals.
• Develops and executes family communication campaigns that improve engagement and retention campaigns by utilizing forms and reminder letters, emails, and texts.
• Coordinates with principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.
• Engage the school team to support the start of the year Pre-First Day and warm body counts.
• Identify, implement, and monitor various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans.

Marketing and Enrollment Team Membership

• Develop marketing and enrollment team at the school to serve as partners towards achieving marketing and enrollment goals for the school.
• Identify school members who can assist M&E functions and cross-train them to support M&E activity and act as a backup if needed.
• Provide status updates, reports, and progress on marketing and enrollment-related projects to school leadership regularly.
• Communicate and collaborate with school leaders and M&E Area Managers on strategies, plans, and goals.

**MAY PERFORM OTHER DUTIES AS ASSIGNED**

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

SKILLS AND KNOWLEDGE

• Has the ability, comfort, and success with speaking to prospective families and community partners to influence them to apply and enroll or partner with the school.
• Has the ability to strategically use insights and metrics from social media (e.g. Facebook, Instagram, Twitter, YouTube) and digital marketing to promote the school and CSUSA.
• Has an understanding of how to engage and optimize content through Social and Digital Media.
• Demonstrates proficient experience with Microsoft Office (Outlook, Word, Excel, PowerPoint), Student Information System (SIS), CRM, Adobe Acrobat, and Canva.
• Has the ability to adapt and incorporate emerging software technology into daily use.
• Possesses detailed knowledge of Federal, State, and local requirements for K-12 schools and charter school law preferred.
• Has the ability to work and interact with individuals at all levels of the organization.
• Has the ability to organize, prioritize and manage multiple priorities.
• Has the ability to establish a set of operating principles and routines; driving projects to completion, while insisting on the highest level of quality.
• Possesses excellent communication skills: oral (including presentations), written, interpersonal (active listening), negotiating, and influencing.
• Has the ability to respond to management direction, and to solicit feedback to improve performance.
• Possesses good knowledge of company and departmental policies and procedures.
• Leads by example in adherence and knowledge of the CSUSA and the school's vision, mission, and values demonstrated by the commitment to act in an ethical manner using behaviors that promote a team concept.
• Follows through on duties and projects assigned.
• Participates in and completes training programs offered to increase skill and proficiency related to assignments.
• Reviews current developments, literature, and technical sources of information related to job responsibility.
• Ensures adherence to good safety procedures.

JOB REQUIREMENTS

• 2-year college degree/equivalent experience (required) or higher (preferred).
• Previous sales or marketing background is highly desired.
• Previous School Enrollment Manager, Registrar, or equivalent experience desired.
• Demonstrated experience in social media and digital marketing on Facebook, Instagram, Twitter, and YouTube. Understanding of engaging and optimized content.
• Minimum of 2 years relevant experience.
• Excellent customer service skills.
• Excellent organization, time management, and follow-up skills.
• Must be able to present a professional office with great customer service skills.
• Must have a positive attitude and be able to collaborate with others, while helping to maintain a pleasant working environment.
• Must be detail-oriented.
• Being bilingual is a plus, but not required.
• Ability and willingness to work successfully with students, parents, and staff.
• Must pass a background check.
• Ability and willingness to take directions.
• Excellent references including attendance and punctuality.
• Demonstrates excellent oral (including presentations), written, interpersonal (active listening), skills and ability in negotiating and influencing; professional phone etiquette.
• Proactive and takes initiative. Thinks creatively. Drives projects to completion. Insists on the highest level of quality.

WORK ENVIRONMENT

While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:

• Usual office working conditions.

PHYSICAL DEMANDS

• No physical exertion required.
• Travel within or outside of the state.
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.

TERMS OF EMPLOYMENT

Salary and benefits shall be paid consistent with CSUSA salary and benefit policy. Length of the work year and hours of employment shall be those established by Charter Schools USA.

FLSA OVERTIME CATEGORY

Job is exempt from the overtime provisions of the Fair Labor Standards Act.

EVALUATION

Performance will be evaluated in accordance with Charter Schools USA's policy.

DECLARATION

The Charter Schools USA Human Resources Department retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.