Multi-channel Content Creator/Associate Multi-channel Content Creator - Oxford, United States - Miami University

Description

Job Summary

Established in 1809, Miami University is consistently ranked among the top 50 national public universities by News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio—with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg, and numerous online learning options—Miami serves more than 21,600 undergraduates across 120 areas of study, and more than 2,500 graduate students through 70 master's and doctoral degree programs.

Miami University's Communications and Marketing department has been charged with building and maintaining the university's brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of over 60 marketing and communications professionals and is looking to hire a Multi-channel Content Creator.

Miami University seeks a communications professional to find, research, and write stories, multimedia features, social media posts, and web content in alignment with the university's brand. The Multi-channel Content Creator/Associate Multi-channel Content Creator will collaborate with appropriate staff — such as graphic designers, videographers, and photographers — to write, edit, and prepare for production a variety of university communications. The successful candidate will have a demonstrated understanding of the difference between writing for print publications, advertising, and websites, embracing university brand standards and tone of voice.

The position of Multi-channel Content Creator/Associate Multi-channel Content Creator will be expected to work within our project management system in order to assist in managing project timelines and maintaining deadlines to ensure timely completion of projects. It will require giving/receiving creative and editorial feedback from/to clients and colleagues, as well as the ability to drive results while keeping projects on track. The successful candidate will have demonstrated experience and understanding in these areas.

This position has been approved for remote work. Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Create engaging visual and written multi-channel content for Miami's website, social media, and marketing that tells stories and promotes events and initiatives.
- Collaborate with production/traffic managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of elevating the university's brand, supporting its revenue generation goals, and influencing and engaging both internal and external audiences.
- Brainstorm visual and copy ideas with other members of the creative team. Consult with campus partners — including faculty, staff, and students — to determine project scope, expectations, deadlines, and necessary resources.
- Contribute to the social media channels of the academic divisions and main university accounts, creating content that will engage their respective audiences.
- Write, present, and modify copy.
- Proofread other editors' materials.
- Research content, conduct interviews, and prepare profiles.
- Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion.
- Participate in professional development activities.
- Participate in cross-functional projects.
- Perform other related duties as required or assigned.

Multi-channel Content Creator
- Bachelor's degree in a relevant field.
- One to three (1-3) years of experience creating content in a marketing environment.

Associate Multi-channel Content Creator
- Bachelor's degree in a relevant field.
- Internship or student-worker experience creating content in a marketing environment.

Proficiency with Adobe Creative Suite and/or other video editing software. Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions.
- Knowledge of AP style and experience working within brand guidelines.
- Experience with a website content management system.
- Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization.

Familiarity with social media platforms and strategy; experience with web content management systems (CMS); marketing best practices.
- Excellent communications skills, both oral and written.
- Ability to communicate complex ideas.
- Excellent editing skills, including technical knowledge, grammar and formatting. Strong organizational and project management skills, including the ability to manage complex tasks, set priorities and manage the involvement of other staff
- Ability to collaborate and contribute in a team environment but also to show initiative and function under limited supervision.

Candidates should submit three writing samples or a link to a portfolio of work.

is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.