Director, Digital Marketing Experience - Miami, FL
1 month ago

Job summary
Journey with us Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world The Director Consumer Marketing is responsible for leading the consumer marketing strategy development execution and performance across international markets and marketing programs for the Royal brand This role owns customer relations management spearheading our direct-to-consumer communications and marketing efforts globally This role will drive strategies to support customer acquisition models audience creation segmentation optimization and ultimately driving ROI Leading our Royal guest experience they are responsible for driving our consumer lifecycle journey through all aspects of consumer marketing including email direct mail lead acquisition pre-cruise casino marketing retention partnerships loyalty programs
Job description
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