Email Manager - Seattle - Greater Good Charities

    Greater Good Charities
    Greater Good Charities Seattle

    1 week ago

    Description

    Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. To date, we have provided over $1B in aid, expertise, and funding in 121 countries in support of this mission.
    Position Overview
    Greater Good Charities is seeking a dynamic and versatile Email Manager with expertise in HubSpot. This role combines strategic email marketing and CRM management to engage donors, prospects, partners, and key stakeholders across email.
    The ideal candidate will be a skilled communicator who understands how targeted, multi-channel communications compel audiences to take action in support of GGC's mission. You'll be responsible for executing 10+ email campaigns weekly while simultaneously developing sophisticated audience segmentation strategies that leverage behavioral data and lifecycle stages to deliver highly targeted, personalized email experiences that maximize engagement and conversion.
    The ability to work cross-functionally, take ownership of results, and seamlessly pivot between strategic thinking and hands-on implementation will be critical to success in this role.
    Key Responsibilities:
    Email Marketing & CRM Management

    • Configure, customize, and execute multiple high-impact email campaigns weekly (10+), supporting the full fundraising funnel and all donor pipelines
    • Create and manage segmented and suppression lists, workflows, and automation processes within HubSpot, ensuring and applying understanding of CRM properties, objective, and pipeline structures
    • Work with Content Director to adhere to an editorial calendar, ensure alignment across all content initiatives, and manage and update all email tasks owned within content and campaign calendar project management platforms
    • Maintain the health and integrity of the HubSpot CRM database, ensuring accurate and up-to-date customer information
    • Collaborate with Director of Marketing Operations to oversee the integration of HubSpot CRM with other marketing and sales tools, maintain list hygiene, build & manage email UTM links, and regularly review efforts
    • Collaborate with digital fundraising and marketing teams to retarget and test dynamic content
    • Establish email specific KPIs in alignment with Organic Growth KPIs and work with Content and Organic Growth directors to regularly assess and adjust tactics as needed
    • Monitor, track, and report on all email campaign performance (open rates, click-through rates, conversions, etc.) and provide analysis with recommendations for increasing effectiveness
    • Ensure all email content is reviewed by stakeholders before deployment
    • Maintain relevant, current email footer content
    • Work closely with the creative and digital teams to develop, test, and share new creative assets and learnings
    • Train and support team members on HubSpot CRM usage and best practices
    • Troubleshoot and resolve any issues related to the HubSpot Email CRM system, supported by Marketing Operations where required
    Cross-Functional Collaboration
    • Work with both Marketing and Digital Media teams to provide approved content and align efforts across channels
    • Collaborate with cross-functional teams to support multi-channel and multi-audience campaign efforts and achieve company goals
    • Provide regular updates and insights to the Marketing and Growth Leadership teams, and other stakeholders on email marketing performance and overall email health
    Minimum Education/Experience:
    • Bachelor's degree or equivalent professional experience.
    • 5+ years of experience in email campaign creation and strategy.
    • Demonstrated experience using HubSpot CRM to build, deploy, and optimize email campaigns.
    • Strong proficiency in audience segmentation, retargeting, A/B testing, staging and deployment, and automated campaigns.
    • Excellent writing and editing skills, with the ability to clearly communicate the organization's mission.
    • Working knowledge of email marketing regulations and best practices (e.g., CAN-SPAM, GDPR concepts, deliverability).
    • Strong organizational and time-management skills with attention to detail in deadline-driven environments; experience with Asana or similar project-management tools preferred.
    • Proficiency in Microsoft Office (specifically Word, Excel and PowerPoint).
    • Ability to translate marketing strategy into effective, hands-on implementation.
    • Understanding of how email and social media function together within an integrated digital marketing strategy.
    • Proven ability to work effectively in a remote environment with minimal supervision, while also collaborating with cross-functional teams.
    • Flexibility to support time-sensitive campaigns as needed, including occasional work outside standard business hours.
    • Commitment to Greater Good Charities' mission and to fostering an inclusive and respectful workplace.
    Working Environment: This position is fully remote. The employee is expected to work 40 hours per week from 9 am to 5 pm in their time zone Monday to Friday. Occasional work outside of business hours.

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