- Become an expert on customer problems and market needs by engaging deeply with TikTok's customers, customerfacing teams and industry sources
- Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning
- Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations
- Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive inmarket activations, sales enablement and product adoption
- Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space.
- Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization
- BA/BS degree
- 5+ years of product marketing or product management in the tech industry
- Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
- Ability to manage multiple products at a time in different stages of their lifecycle and have a good sense of prioritization to drive the highest impact in the role (partnered with product management and/or engineering to represent market requirements)
- Experience operating in a fastpaced environment and flexibility to work across multiple timezones
- Selfmotivated to set a high bar for success and excellence in the role
- MBA or equivalent advanced degree
- Experience building and launching advertising solutions for
Global Product Solutions and Operations Manager, Ads Delivery - Austin, United States - Tik Tok
Description
ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Ads Delivery Product Marketing team is part of the Product Strategy and Operations (PSO) organization, and is responsible for building ad campaign delivery solutions for advertisers on TikTok.
We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for our ads delivery products such as optimizations and bidding solutions.
The near-term focus of the person in this role will be to understand the unique needs of marketers by business model and marketing objective, and support building solutions that can optimize to their true business outcome on our platform.
With the advancement of automation and advanced optimizations, this person will also lead development of delivery solutions for automation and simplification of campaign optimization, enabling small and medium-sized businesses to also derive value from our platform.
The person in this role will drive the end-to-end lifecycle of products from understanding customer needs, partnering with Product Managers and Engineers to support product planning and build phase as well as go-to-market planning and execution to launch products globally to reach all of our TikTok app marketers.
Typically broken into inbound, product testing (alphas/betas) and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to shape what solutions to build and bring to market for marketers.
Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
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