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Federal Marketing Automation Specialist - North Palm Beach, United States - Document Storage Systems
Description
Job DetailsLevel
Experienced
Job Location
DSS Juno Beach - Juno Beach, FL
Position Type
Full Time
Education Level
4 Year Degree
Travel Percentage
None
Job Shift
Day
Job Category
Marketing
Description
POSITION SUMMARY:
Position Title:
Federal Marketing Automation Specialist
As a HubSpot Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities.
Working closely with Solution Engineers, Sales Operations, Marketing Communications and Design, this role will implement all programmatic and operational initiatives through the marketing automation platform, HubSpot.
DUTIES AND RESPONSIBILITIES:
Essential Duties:
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Develop and implement automation workflow strategy including triggers
Maintain HubSpot integration with CRM (Netsuite) and assist in the integration of additional platforms into HubSpot
Execute and manage HubSpot forms across multiple website domains.
Understand and implement HubSpot dynamic content
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in HubSpot such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Others tasks as assigned from time to time i.e. website coding/building custom landing pages, SEO/GA4, other digital marketing needs
Other Duties:
Travel up to 15% - approximately 4 times a year travel to corporate headquarters and/ or relevant conferences
SECURITY AND PRIVACY DUTIES AND RESPONSIBILITIES
Individuals working for DSS will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties.
Individuals working in departments that are considered to be in the high-risk category will be required to undergo advanced training based on their role and level of access.
Individuals with access to modify data and the configuration baseline will require further training.The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.
Qualifications
QUALIFICATIONS:
Skills:
Required Hubspot Knowledge:
Workflow Automation
Database Hygiene
Segmentation Targeting
A/B Testing
Email & Landing Page Design
HTML and CSS Knowledge
Required
Working knowledge of Microsoft Office and web content management systems experience
CRM Software knowledge
Create and provide quarterly reporting on Communication activities
Ability to navigate a high-volume, fast-paced environment
Strong presentation and communication skills, and the ability to rally and influence to get things done
Good organizational, planning, and coordination skills
Ability to multi-task and re-prioritize as needed
Desire to take full ownership of assigned projects and can work independently
Possesses a sense of urgency; is self-motivated and detail-minded
Strong interpersonal skills and ability to build collaborative relationships
Proactive approach in resolving problems and issues
Education:
Required:
Bachelor's degree in marketing, or equivalent
Certification(s), Licenses:
Required:
n/a
Desired:
N/a
Years of experience in a similar role:
Required:
5+ years in Marketing, or related field is required.
3+ years experience with Hubspot
PHYSICAL DEMANDS ( per observation of incumbents in this position ):
Standing
10% per day
Sitting
55% per day
Walking
18% per day
Stooping
5% per day
Lifting
If traveling, ability to lift up to 50 lbs. unassisted (luggage, laptop etc.)
Up to 10 lbs. unassisted, several times a day (laptop, office equipment, office supplies, etc.)
Computer Work
75% per day
Telephone Work
75% per day
Reading
75% per day
Other, please specify
25% per day video or in person communication with team
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
or call Accommodations are made on a case-by-case basis.
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