- Serve as the lead strategist supporting specific line(s) of business in their content marketing efforts, partnering closely to develop a deep understanding of business objectives and translate that into content strategy
- Lead a group of editors and video producers, providing oversight, coaching and mentoring in service of the delivery of best in class content programming
- Stay on the cutting edge of emerging content trends and constantly seek new ways to bring that forward in their work, up-leveling the efforts of the Content Center of Excellence by example
- Develop strong internal relationships with cross-functional stakeholders, diving in to become a true expert in partner plans and priorities and cascade that information across the Content Center of Excellence to drive creative strategy
- Leverage data and insights to take a customer-first approach to content marketing efforts, leaning on performance metrics to inform strategy and setting clear performance metrics and goals
- Develop content distribution strategies for all content develop at the outset of content development, ensuring content is tailored for specific distribution channels from brief to delivery (social media, email, etc.)
Required Skills: - 15+ years of experience in content marketing, media, social media, editorial or related field
- 5+ years of experience leading multichannel content creation and distribution strategies for large-scale brands
- 5+ years of experience in people leadership
- Deep knowledge of content marketing trends and avid consumer of digital and social media content
- Extensive hands-on experience developing articles, videos and social media content
- Success delivering content programs in a highly regulated industry in consideration of legal, regulatory and compliance requirements
- Excellent communication skills and ability to navigate a matrixed organization to drive collaborationShift:1st shift (United States of America)Hours Per Week: 40
Content Strategy Lead - New York, United States - Bank of America
Description
Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.
One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.
Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.
Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us
Bank of America is looking for a content strategist to serve as a lead within the Content Center of Excellence, serving as the key strategic advisor for key lines of business and helping drive innovation in the company s approach to content marketing. This person should be a passionate digital evangelist with deep experience in defining content strategy based on partner business objectives and in delivering best in class innovative content.