Digital Growth Marketing Manager - Remote, United States - Nearmap

Description

Company Description

Nearmap is unique. A global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world's 10 Most Innovative Companies of 2020 by Fast Company magazine – and we are growing
What we do
We provide easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets and integrated geospatial tools, with wide-scale coverage across the USA, Canada, Australia and New Zealand. At the core of it, we are a location content company, a visual analytics company, and a software as a service company. Innovation is weaved into our DNA.

Job Description

The Nearmap Digital Growth Marketing Manager is a member of the North American Marketing Team and reports into the global digital marketing group. In this role, you will combine creativity and analytical skills to generate relevant lead volume and pipeline within Nearmap vertical segments. Come prepared to find effective ways to utilize digital media channels in acquiring higher-converting customers at lower costs. The role centers on delivering rapid results while developing optimized and repeatable programs for long-term growth.

As a representative of both the regional business and the global team, the Digital Growth Marketing Manager will interface and direct the efforts of the digital agency partner, holding them accountable for results while regularly reporting progress to the Nearmap team. Innovation, collaboration, and a growth mindset is key as this marketer is responsible for program development, implementation and optimization through testing.

Key Responsibilities:

• Digital Demand Generation - Lead the execution strategy of paid media campaigns, including campaign implementation, optimization, testing, and reporting
• Digital ABM - Establish and manage digital account-based marketing campaigns that support enterprise growth campaigns across vertical markets
• Stakeholder Management - Work closely with Marketing Managers to develop effective growth campaigns that support vertical objectives and targets
• Vendor Management - Partner with external agencies and internal stakeholders to drive growth through data-backed testing and strategies
• Reporting - Implement performance tracking using Google Tag Manager, UTM and Google Analytics
• Analysis - Analyze and report on end-to-end conversion of leads and prospects generated from outbound and paid social media channels

Please note, due to heavy collaboration with our Australia team, it is required that this person resides within the U.S. Pacific, Mountain, or Central time zones.

Qualifications

• Bachelor's Degree in Marketing or other related field
• 5+ years in a similar role within a B2E/B organization
• Hands-on experience managing advertising within display networks, search platforms, and social channels
• Experience in digital ABM development and platforms: 6sense preferred
• Knowledge in setting and monitoring media campaigns across Google, Bing, Facebook, LinkedIn and similar digital channels
• Knowledge in Marketo, SFDC, Looker (or other data visualization tools)
• Basic knowledge of HTML, CSS, and javascript is a plus
• Passionate about emerging trends in the digital marketing landscape
• Strong communicator with the ability to translate complex ideas into creative and compelling campaigns and messages
• Clear and concise writing skills
• Ability and willingness to travel.
• Due to heavy collaboration with our Australia team, it is required that this person resides within the Pacific, Mountain, or Central time zones.

Additional Information

Some of our benefits
Nearmap takes a holistic approach to our employees' emotional, physical and financial wellness. Our current benefits include access to the Nearmap employee share scheme, short and long-term financial incentives, flexible working options, paid volunteer days, gym and phone rebates, and lots of development opportunities including hack-a-thons and pitch-fests.
Working at Nearmap
We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We're proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.
If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.
Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
Please note that Nearmap's shutdown period is from the 22nd December 2023 to 8th January 2024. Our team will endeavour to get back to you as soon as we return - until then, wishing you a happy festive season