Digital Marketing Manager - Cambridge, United States - The Steely Group

Description

Job Description

The ideal candidate will expand the company's brand awareness to generate sales leads in cell and gene therapy, vaccines, and regenerative medicine applications by communicating with the target audience using targeted and relevant content.

You will create and implement the marketing strategy using both offline and online methods to gain new customer leads. The ideal candidate is both a self-motivated individual and a positive team player with an entrepreneurial spirit.


Responsibilities:
Plan and execute digital marketing campaigns
Monitor and analyze the effectiveness of marketing content
Develop and manage website content
Find and target audiences
Manage Salesforce top-of-funnelleads and lead conversion


Qualifications:
Entrepreneurial self-starter
BS Degree
1+ year of marketing experience or more
Content creation skills
Digital marketing expertise
Knowledge of Pardot and Marketing Automation
Excellent communication and organizational skills

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