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- Bachelor's Degree or equivalent work experience
- 7+ years' Marketing experience
- Strong project management, multitasking, and decision-making skills
- Proficiency with online marketing and social media strategy
- Strong analytical skills
- Metrics-driven marketing mind with eye for creativity
- Excellent written and verbal communication skills
- Experience with marketing automation and CRM tools
- Established contacts in media a plus
- Execution of the marketing positioning and brand strategy (new and existing product lines) and positioning within Channel/Partners/Resellers and End Users
- Work closely with the product management team to define the marketing materials, programs, and scope needed to support the product lines across audiences
- Help in developing creative briefs and guide direction to meet objectives for all advertising and public-facing communications (print/web) with Graphic Design team
- Develop advertising campaigns and promotions, executing with external Ad firms
- Coordinate marketing projects from start to finish, leveraging internal support and driving collaboration
- Work closely with Director, Marketing & Creative on plans and budgeting quarterly, outlining the needs to support our Channel business
- Drive efforts to help increase SEO visibility and evolve lead-nurturing tactics
- Work closely with the Sales Team to help support them; meeting their commercial objectives by providing them with the appropriate materials, tools, presentations, etc.
- Support the ongoing maintenance of our CRM System to support the Sales Team
- Other activities as assigned
- Remote position optional
Sr. Marketing Manager - Parsippany, United States - PNY Technologies
Description
MAIN FUNCTION:Manage all functions and responsibilities of Pro Marketing initiatives. Activities related to web platforms (company website ), Partner Portal, Email Service Provider, CRM System, Sharepoint) for the OEM/Commercial team. Oversee and lead the Advertising strategy on a quarterly basis with the team. Work closely with team members on executables for news and marketing communications including email marketing initiatives and viral marketing activities, product/content and solutions collateral development, analytical web data, SEO (search) implementation, overall branding, and lead generation, to support our customers/partners. The ideal candidate has experience in developing and executing marketing campaigns, including driving materials into our Channels (Authorized Partners/Resellers, DMR and Distribution accounts, as well as End Users).
QUALIFICATIONS:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.
DUTIES AND RESPONSIBILITIES:
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.