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    Senior Digital Marketing Analyst - Chicago, United States - Codal

    Codal
    Codal Chicago, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    An Introduction to Codal

    Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

    At Codal, you'll collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. You'll also be part of a community that promotes long-term success, not just for our clients but for each other. We'll help you develop a professional roadmap that takes your career to new heights.

    Who you'll be working withAs a Sr. Digital Marketing Analyst, you will play a crucial role in evaluating and enhancing our clients' digital marketing strategies through in-depth analysis of their Google Analytics and Google Tag Manager implementations. Your expertise will guide our clients towards effective conversion tracking, strategic data collection practices, and insightful performance reporting. By collaborating closely with product managers, account managers, and strategists, you will uncover new service opportunities and provide actionable recommendations to maximize our clients' digital marketing efforts.What you'll be doing
    • Evaluate current Google Analytics and Google Tag Manager implementations for clients and advise on necessary adjustments. Develop a future state implementation strategy for Google Analytics and Google Tag Manager that aligns with client objectives.
    • Implement and optimize conversion tracking mechanisms to accurately measure and report on client performance metrics.
    • Create and manage comprehensive client reports and dashboards using worksheets and PowerPoint decks to highlight key performance indicators and insights.
    • Assist peers with client performance queries and data-related issues.
    • Work collaboratively with product managers and account managers to identify potential additional service offerings.
    • Partner with strategists to analyze current and prospective clients' performance data, delivering recommendations to drive strategic decisions based on those analyses.
    • Advise on and support the implementation of data-collection best practices, including cross-domain tracking, to ensure accurate and comprehensive data gathering.
    • Provide occasional strategic guidance and training to product managers, focusing on the interpretation and generation of complex reports and the analysis of client performance data.
    What you'll need to be successful (Requirements)
    • Proven experience in digital marketing analysis, Google Analytics, and Google Tag Manager.
    • Strong proficiency in data analysis tools and software, including Excel/Google Sheets and PowerPoint/Google Slides.
    • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
    • Demonstrated ability to work collaboratively in a team environment and independently manage projects and priorities.
    • A keen eye for detail and a passion for delivering data-driven marketing solutions.
    Bonus Points for these (Preferred Experience)
    • Google Analytics and Google Tag Manager certifications
    • Experience with other analytics platforms and digital marketing tools
    • Knowledge of SEO, SEM, and social media analytics
    Need another reason to hit the "apply" button?
    • Codal is a global agency with over 200 employees, and offices in the US, UK, and India
    • We regularly host happy hours, dinners, excursions, and other company events to unwind after a hard day at work
    • Office snacks and drinks + a fancy Bevi water machine with flavored water
    • We offer Medical, Life, Dental/Vision, and many more insurance types
    • Employer 401k match - 4%
    • A recreational group that regularly competes in city leagues for softball and volleyball
    • An office in the heart of downtown Chicago with a gym, food court, Walgreens, rooftop bar, outdoor sports court, and other amenities
    • Working hybrid for in-person collaboration and sprint-planning days

    At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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