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  • Marketing Manager - New York - LoanBud

    LoanBud
    LoanBud New York

    1 week ago

    Default job background
    Banking / Loans
    Description

    Marketing Manager Job Description

    At LoanBud, we believe small businesses are the backbone of our economy and every entrepreneur deserves a clear path to realizing their vision.

    We exist to simplify access to SBA financing so business owners can grow, start or acquire the enterprises of their dreams.

    Key Responsibilities:

    • Create compelling content for our website, blog, social media and email campaigns to drive engagement and brand awareness.
    • Plan, execute and optimize paid advertising campaigns on platforms such as Google Ads, Facebook and LinkedIn to meet growth targets.
    • Craft and manage email campaigns, including copywriting, audience segmentation and performance analysis to improve open rates, click-through rates and conversions.
    • Develop customer acquisition strategies across digital channels to grow our user base and maximize conversions.
    • Built and optimize marketing funnels that guide potential customers through the decision-making process and lead to conversions.
    • Oversee social media channels, creating and posting content, engaging with followers and growing our online presence.
    • Analyze and report on key performance metrics to identify opportunities for improvement and inform future strategies.

    Requirements:

    • Bachelor's degree in Marketing, Communications, Business or a related field.
    • 3+ years of experience in digital marketing, content creation or similar roles.
    • Proven expertise in paid advertising (Google, Facebook, LinkedIn).
    • Strong writing skills and experience in creating persuasive email copy and social media content.
    • Familiarity with customer acquisition strategies, funnel creation and optimization.
    • Proficiency with marketing analytics tools (Google Analytics, HubSpot, etc.) to make data-driven decisions.
    • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
    • Strong organizational and project management skills with attention to detail.

    Preferred Qualifications:

    • Experience in the finance or small business lending industry.
    • Hands-on experience with marketing automation platforms (e.g. HubSpot, Marketo).
    • Knowledge of SEO best practices and web content strategy.

    Compensation & Benefits:

    • Salary range: $70k - $90k + performance-based bonus.
    • Comprehensive health, dental and vision insurance.
    • Generous paid time off to support work-life balance.
    • Competitive 401(k) plan with substantial company matching.

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