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- Create compelling content for our website, blog, social media and email campaigns to drive engagement and brand awareness.
- Plan, execute and optimize paid advertising campaigns on platforms such as Google Ads, Facebook and LinkedIn to meet growth targets.
- Craft and manage email campaigns, including copywriting, audience segmentation and performance analysis to improve open rates, click-through rates and conversions.
- Develop customer acquisition strategies across digital channels to grow our user base and maximize conversions.
- Built and optimize marketing funnels that guide potential customers through the decision-making process and lead to conversions.
- Oversee social media channels, creating and posting content, engaging with followers and growing our online presence.
- Analyze and report on key performance metrics to identify opportunities for improvement and inform future strategies.
- Bachelor's degree in Marketing, Communications, Business or a related field.
- 3+ years of experience in digital marketing, content creation or similar roles.
- Proven expertise in paid advertising (Google, Facebook, LinkedIn).
- Strong writing skills and experience in creating persuasive email copy and social media content.
- Familiarity with customer acquisition strategies, funnel creation and optimization.
- Proficiency with marketing analytics tools (Google Analytics, HubSpot, etc.) to make data-driven decisions.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong organizational and project management skills with attention to detail.
- Experience in the finance or small business lending industry.
- Hands-on experience with marketing automation platforms (e.g. HubSpot, Marketo).
- Knowledge of SEO best practices and web content strategy.
- Salary range: $70k - $90k + performance-based bonus.
- Comprehensive health, dental and vision insurance.
- Generous paid time off to support work-life balance.
- Competitive 401(k) plan with substantial company matching.
Marketing Manager - New York - LoanBud

1 week ago

Description
Marketing Manager Job Description
At LoanBud, we believe small businesses are the backbone of our economy and every entrepreneur deserves a clear path to realizing their vision.
We exist to simplify access to SBA financing so business owners can grow, start or acquire the enterprises of their dreams.
Key Responsibilities:
Requirements:
Preferred Qualifications:
Compensation & Benefits:
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Marketing Manager
Guardian Life Insurance Company- New York
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