Social Media Coordinator - Franklin, TN
18 hours ago
Job description
Who We Are:At Shop Fix, we're on a mission to help auto repair shop owners build businesses that support better lives - for themselves, their families, and their teams. Through coaching, community, and proven systems, we help shops increase profits, reduce stress, and create lasting success. Sharing that mission through compelling, consistent content is a key part of how we reach and serve our community.
Are you a strategic creator who thrives on exploring new trends and cracking the code of social media algorithms? If so, we have the perfect opportunity for you This role is part Content Creator and part Social Media Coordinator. As we expand our online presence, we're seeking a "system-minded creative" -someone who can build a reliable content rhythm while remaining agile enough to jump on a trend at a moment's notice.
You'll work closely with our Marketing Director to take ownership of our organic growth and be the driving force behind our digital brand across both public platforms and private communities.
What Your Day-To-Day Will Look Like:
- Multi-Channel Content Creation: Develop, film, and edit engaging content for public platforms (YouTube, TikTok, Facebook, and Instagram) and exclusive content for our private member groups.
- Audience Differentiation: Tailor your approach based on the environment. You'll create high-energy, "scroll-stopping" content for public feeds to attract new leads, while providing high-value, intimate, and community-focused content for our existing members.
- Trend Strategy: Act as our in-house trend guru. Stay ahead of platform shifts, weaving effective hooks and calls-to-action into our public content to drive organic traffic.
- Performance Tracking: Dive into the analytics. Test various content styles to discover what resonates, fine-tuning our strategy based on real-time data and audience feedback.
- Community Management: Be the voice of the brand. Respond to comments and engage in DMs to keep our public audience excited and our private members feeling supported.
- Capture the Magic: Attend our in-house events to capture high-quality B-roll, interviews, and "behind-the-scenes" moments. You'll also lead live streams to give our audience a front-row seat to the magic we create.
- Process & Consistency: Maintain a rock-solid posting cadence. You'll be responsible for batching content and securing approvals ahead of time so that our baseline presence is always active.
You Are Ideal For This Role If You Are:
- Context-Aware: You intuitively understand that what works on a TikTok FYP won't necessarily land in a private Facebook Group. You know how to shift your tone to meet the audience where they are.
- Process-Driven: You love a good system. You find satisfaction in a clean content calendar and having your tasks organized for the week ahead.
- Platform Fluent: You know the nuances of different algorithms and community management tools.
- A Punchy Copywriter: You can write "scroll-stopping" captions for the public and thoughtful, engaging prompts for our members.
- Growth-Minded: You view feedback as data. You are always looking for ways to optimize content for better results.
Requirements:
- 3-5 years of professional experience in Social Media Management, Community Management, or Content Creation.
- Editing Skills: Proficiency in video editing tools (CapCut, Premiere Pro, or similar).
- Design Savvy: Ability to use graphic design software (Canva, Adobe Photoshop, etc.).
- Marketing Knowledge: A solid understanding of the marketing funnel - knowing how to move someone from a "stranger" on public social media to an "engaged fan" in a private group.
- Organization: Exceptional time-management skills with the ability to juggle multiple platforms and groups simultaneously.
Benefits (the good stuff):
- A lively work environment, with live events, and a dynamic client base.
- Opportunities for growth and advancement – we love seeing our team members succeed
- Health, dental, and vision insurance
- Retirement with company match
- Christmas club program with company match
- Company-paid life insurance and long-term disability
- Short-term disability
- Critical illness and accident coverage
- Employee Assistance Program
- Paid time off
- Paid holidays
How To Apply:
- A portfolio or link to your work is required for consideration. Please provide a link to your portfolio, a TikTok/Reels account you have managed, or 2-3 examples of short-form video content you have produced from concept to completion.
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