Marketing Technologist - Jacksonville, United States - Fortegra

Fortegra Jacksonville, United States

2 weeks ago

Description

Company Description:

For more than 45 years, Fortegra and its subsidiaries have delivered risk management solutions that help people and businesses succeed in the face of uncertainty. As a global specialty insurer, we offer a diverse set of admitted and surplus insurance products and warranty solutions. Fortegra's A.M. Best Financial Strength Rating of A- (Excellent) is a result of our rigorous underwriting standards and consistent profitability. For more information, please visit:

Job Description:

The Marketing Technologist, reporting to the Marketing Manager, Strategy, has a deep understanding of both marketing and technology and uses big-picture thinking to apply those skills to meet company growth objectives. The ideal candidate will collaborate with other technical teams to ensure that digital platforms comply with regulatory and brand guidelines, enhance business processes and workflows, provide a satisfying user experience, and support company-wide sales and marketing efforts. The ideal candidate will collect and translate data and research into actionable insights that inform marketing strategy and user experience. This position requires collaboration across departments and setting and managing project deadlines to deliver results. Success in this role requires a firm understanding of company objectives and the ability to prioritize and align people, processes, and projects.

Roles & Responsibilities:

Design, document and support automated processes in marketing systems and related integrations
Maintain and optimize sales & marketing platforms, including websites and landing pages
Manage marketing technology vendors and outsourced projects
Monitor and report on marketing metrics with a focus on website analytics, heatmaps, and user testing
Administer and support the CRM systems, including customization and user management
Ensure data integrity across marketing platforms, including quality control and adherence to best practices
Assist in the technical aspects of digital marketing campaigns, including SEO, email marketing, social media, and post-campaign reporting
Conduct training on the use of marketing technology tools, including CRM and lead generation
Monitor and ensure compliance with relevant laws and regulations concerning customer data security and privacy
Troubleshoot and resolve website issues, working closely with other technical teams as needed
Identify opportunities to improve and simplify tools and drive technology solutions at scale
Assist in HTML/CSS edits for internal email templates
Support, troubleshoot, and optimize CRM <> work management system APIs

Qualifications:

A bachelor's degree in marketing, business administration, or operations; or equivalent experience
Minimum (3) years of experience in marketing technologist role or similar
Minimum (2) years of experience in CRM system integrations, data mappings, configurations, implementations, data migration and administration
Strong proficiency in HubSpot CRM preferred, or Salesforce CRM
Proficiency in GA4, Google Search Console, and other reporting systems relevant to marketing preferred
Strong proficiency in Microsoft Office suite of tools including Excel, PowerPoint, Word
Proficiency in HTML, CSS, Figma is a plus
Strong analytical skills with the ability to derive insights from data
Analytical problem solver with good interpersonal skills
Self-motivated, creative person with the ability to adapt to changes and new ideas
Goal-driven with a team player mentality
Experience in insurance / the warranty sector is preferred, but not essential

Additional Information:

Full benefits package including medical, dental, life, company paid short/long term disability, 401(k), tuition assistance, and more. All your information will be kept confidential according to EEO guidelines.

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