Associate Manager, Digital Marketing - Northbrook
9 hours ago
Job description
The Associate Manager, Digital Marketing, supports the project management, analysis, and quality assurance of digital media campaigns executed by our agency partners, with a focus on social-first digital media campaigns.
This role is crucial for driving traffic, sales, and customer development for our brands (Crate & Barrel, Crate & Kids).
You'll contribute to data-driven optimizations across customer types, categories, and channels while maintaining an "always-on" testing and scaling mindset.
This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
Support execution of paid social campaigns (Meta, TikTok, Pinterest, etc.) while ensuring a cohesive multi-channel experience alongside paid search, programmatic display, online video, CTV, and affiliate channels
Assist in the implementation of social-specific strategies across all brands to increase marketing's contribution to sales
Monitor program budgets and pacing, and contribute to reporting and analysis.
Support key external vendor and agency relationships to ensure effective collaboration
Contribute to data-driven optimizations tailored to customer type, category, and channel, with a focus on increasing marketing's contribution to sales
Develop an understanding of paid social media opportunities and challenges to become a subject matter resource within the company
Assist in account management processes, including creative development and audience-specific strategies
Collaborate with paid, organic media, and brand teams to align paid social tactics with promotional calendars and audience-specific strategies
Conduct analysis and reporting to inform strategy and key decision-making.
Partner with marketing and customer analytics teams to refine tactics and improve campaign performance within social media ad space
Assist in the automation of repetitive daily, weekly, or monthly tasks
Work with the Creative team on ad development, testing, and refining social-first ad formats and video content
Partner with the media agency to improve and enhance brand visibility and campaign efficiency while leveraging new tools and automation within digital marketing space
Sustain effective relationships with internal and external partners
What You'll Bring To The Table...
Experience within the social media landscape (TikTok, Meta, Pinterest, etc.) is preferred
Experience collaborating with vendors or third parties to meet deadlines and achieve goals
Familiarity with broader digital media channels including search, video, affiliate, and display is a plus
Strong attention to detail and ability to handle multiple projects
Proactive and eager to learn new skills and platforms
Solid analytical skills with a proven ability to derive insights from data
An understanding of retail trends and customer needs
We'd love to hear from you if you have...
3 years of experience in Paid Social, Digital Marketing, Digital Media, eCommerce, Analytics, or a related field
Bachelor's degree in marketing, advertising, economics, finance, or a related field is preferred, or equivalent work experience
Good project management skills
Strong verbal and written communication skills
Advanced proficiency in Excel is required
Familiarity with the Google Ad Tech Stack is a plus
Proficiency with web analytics tools (Adobe/Omniture, Google Analytics) is preferred
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