- Produce high-quality and engaging content such as catalog pages, brochures, articles, infographics, video scripts, and case studies. Collaborate with diverse teams, including designers and subject matter experts, to gather information and craft compelling content.
- Manage writing projects from start to finish, coordinating multiple rounds of feedback with stakeholders. Ensure content aligns with our brand voice and messaging strategy, delivering impactful pieces on time.
- Create and execute a content strategy to support SEO goals, lead generation, and overall marketing objectives. Optimize content for search engines and user engagement using SEO best practices.
- Supervise internal and external communications, including newsletters and media relations.
- Track content performance metrics to refine strategies based on data insights.
- Maintain a consistent brand voice across all content.
- Stay informed about SEO trends, digital marketing developments, competitor strategies, and new content formats.
- Perform other assigned duties.
- Bachelor's degree in marketing, Communications, Journalism, English, or a related field.
- 5+ years of experience in content marketing, SEO, or related areas.
- Strong writing, editing, and proofreading skills adaptable to various formats.
- Proficiency in SEO practices and content marketing strategies.
- Familiarity with project management software, CMS, and social media platforms.
- Analytical mindset with attention to detail and project management skills.
- Experience with content distribution tools, analytics platforms, and Microsoft Office or Google Workspace.
- Team player with excellent communication skills and ability to work in a fast-paced environment.
- Portfolio showcasing diverse content samples is a plus.
- Competitive compensation, including base salary and achievement-based incentives.
- Comprehensive health insurance with additional options.
- Employer contribution to retirement savings plan.
- Employer-paid STD and LTD policies.
- Paid holidays and emphasis on work-life balance.
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Content Marketing Strategist - Freeport, United States - Wayside Publishing
3 weeks ago
Description
Job Description
We are looking for a skilled Content Marketing Strategist to create and execute effective content strategies that boost our online presence, increase brand awareness, and enhance our lead generation initiatives. The role, reporting to the Marketing Design Manager, requires a mix of creativity, strategic planning, and analytical skills to develop SEO-friendly content that not only captivates our target audience but also showcases our industry knowledge and drives traffic through multiple channels.
About Us
Wayside Publishing stands out as a forward-thinking developer of language programs and resources for middle and high schools in the United States. Our collaboration with educators results in innovative texts and digital resources that engage students and promote successful communication and cultural understanding.
Main Responsibilities:
Benefits
We believe in promoting diversity and inclusivity by encouraging applications from individuals belonging to marginalized communities like people of color, working-class backgrounds, women, and LGBTQ individuals.
Wayside Publishing is an Equal Opportunity Employer, providing fair consideration to all applicants regardless of race, religion, gender, sexual orientation, or national origin.
While applying, please include a brief cover letter detailing your relevant experience and why this role aligns with your career aspirations.
NO CONTACT VIA PHONE OR HEADHUNTERS
