Integrated Marketing Manager, Insurance - New York - At-Bay

    At-Bay
    At-Bay New York

    1 week ago

    Description
    About At-Bay
    At-Bay is the world's first InsurSec provider designed from the ground up to help businesses tackle cyber risk head on. By combining industry-leading insurance with world-class cybersecurity, At-Bay offers end-to-end prevention and protection for SMBs and middle-market businesses. As a full-stack insurance provider, At-Bay offers multiple lines of specialty insurance, including Cyber, Tech E&O, and Miscellaneous Professional Liability (MPL) policies with nearly 40,000 customers.
    We believe InsurSec is an $80B market opportunity and we are excited to add an Integrated Marketing Manager role to our team to help communicate the InsurSec value prop to brokers.
    Why you should join our Insurance Marketing team:
    This is your opportunity to shape how thousands of brokers understand and sell cyber insurance in a rapidly evolving market. You'll own high-visibility programs that directly impact business growth - from leading our webinar series to building campaigns that drive engagement to creating the sales materials our teams use daily. You'll work at the intersection of insurance, cybersecurity, and marketing, collaborating closely with underwriting, sales, security, and product teams who value your expertise and creative thinking.
    You'll report to Chelsea, Director of Insurance Marketing, who brings deep experience in broker education and field marketing strategy. Chelsea's leadership style emphasizes autonomy, strategic thinking, and collaborative problem-solving. She'll give you the space to own your programs while providing the support and cross-functional alignment you need to drive measurable impact.
    Role overview:
    You'll spend your days packaging our insurance and security expertise into content and assets for brokers, building multi-touch campaigns in HubSpot, supporting field activations, and creating sales enablement materials that translate our technical InsurSec value proposition into broker-friendly messaging. You'll manage the full lifecycle of our broker marketing program, such as direct outreach, webinars, lifecycle marketing, field marketing and events, and enablement, including one-pagers, updating pitch decks, drafting email sequences, and collaborating with teams across the business to ensure brokers have the tools and knowledge they need to position At-Bay effectively.
    How you'll make an impact:
    By 3 months...
    • Complete onboarding on At-Bay's InsurSec approach, insurance product suite (Cyber, Tech E&O, MPL), and competitive positioning
    • Take ownership of upcoming webinar execution - coordinating speakers, building slides, and managing promotion
    • Take ownership of event marketing - managing the broker event calendar, leading vendor contracting and gifting programs, and providing support for broker engagements
    • Audit existing lifecycle campaigns and sales enablement materials to identify quick-win updates to improve performance and/or refresh outdated content
    • Build relationships with key cross-functional partners in underwriting, sales, and security who'll serve as subject matter experts and content collaborators
    By 6 months...
    • Own end-to-end webinar program strategy and execution, delivering 3 webinars per quarter with consistent attendance and engagement metrics
    • Establish a standardized process and toolkit for translating marketing thought leadership into underwriter-ready content - including social posts, email snippets, and one-pagers-that enables underwriters to consistently share relevant insights with their broker networks
    • Launch 2-3 multi-touch campaigns across email, social, and UW enablement that drive measurable broker engagement (email opens, social impressions, content downloads)
    • Manage the insurance marketing social media content pipeline and execution in partnership with our social media contractor
    • Build feedback loops with sales and underwriting teams to measure sales enablement effectiveness and continuously improve content based on broker response and win rates
    What you've accomplished already:
    • Worked in or marketed to the insurance industry, understanding the broker-carrier relationship, how commercial insurance is sold, and the unique considerations of B2B2C marketing
    • Led webinar programs or educational content series in a B2B environment, managing everything from topic ideation to speaker coordination to post-event analysis
    • Created sales enablement materials, pitch decks, one-pagers, battle cards, FAQs, that sales teams actually used, with the writing skills to translate complex technical concepts into clear, compelling broker-facing language
    • Built and executed marketing campaigns in a marketing automation platform (HubSpot, Marketo, or similar) that drove measurable results
    • Proven success planning and executing hosted events (such as happy hours, executive dinners, roundtables)
    • Managed multiple projects simultaneously in a fast-paced environment, demonstrating strong organizational skills, attention to detail, and ability to prioritize competing deadlines without sacrificing quality
    • Collaborated with cross-functional stakeholders to secure alignment, gather input, and deliver projects that required buy-in from sales, product, or leadership teams
    • Used data and analytics to inform marketing decisions, whether optimizing email subject lines, identifying top-performing content, or making the case for program investment
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