Marketing Automation Specialist - Chicago, United States - Motion Recruitment

    Motion Recruitment
    Motion Recruitment Chicago, United States

    1 month ago

    Motion Recruitment background
    CONTRACT
    Description
    Our client, the leader in the SaaS Identity space has an outstanding Marketing Automation Specialist opportunity to join their dynamic team. This is a fully remote role.

    Contract Duration: 3-Months

    Required Skills & Experience
    • 2+ years email marketing or marketing automation experience
    • Proficiency in marketing automation platform, Marketo (required), and tools (e.g., SFDC, Splash, Folloze, Litmus, or similar).
    • Experience with email campaign planning and execution, including html modification and audience segmentation
    • Experience wyswyg coding emails from a base template, working knowledge of HTML.
    • Experience creating, scheduling, and monitoring email marketing campaigns
    • Experience in project management and task delivery in work management tool (Asana preferred or similar)
    • Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
    • Detail-oriented with a focus on consistency and best practices in marketing operations.
    • Highly organized and used to managing multiple projects and timelines at once
    • Proficiency in marketing automation

      What You Will Be Doing

      Daily Responsibilities
      • Manage day-to-day creation and execution of email campaigns, including design, segmentation, scheduling, and deployment.
      • Execute on the design, build and implementation of multiple complex and concurrent campaigns using prebuilt Marketo templates, dynamic content, assigned senders, dynamic lists, and audience segmentations.
      • Develop and execute email marketing strategies to drive prospect/customer engagement and event attendance.
      • Work with team members to support, develop and communicate email marketing campaigns across different channels and provide visibility in Global Marketing Calendars and Asana project management.
      • Create compelling and visually appealing email campaigns that align with campaign/event in a box objectives and brand guidelines.
      • Build and manage SFDC campaigns in accordance with Marketo and native campaign syncs or smart campaign flow steps.
      • Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimize future campaigns.
      • Generate regular reports on email marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.
      • Support daily Q&A from stakeholders on campaign and audience setup, infrastructure and tool utilization.