- Authenticity, Grit, Curiosity, Humor and Impact each and every day, continually powered by purpose and our people.
Global Integrated Marketing Coordinator - Richardson, United States - Fossil
Description
Make an ImpactWe're looking for a sharp and energetic Integrated Marketing Coordinator to support marketing strategy and execution for Fossil Group in the Americas.
This position is responsible for supporting the Luxury Integrated Marketing team across a select group of brands. This position reports to the Sr. Specialist and supports overall execution, calendar, process management, and recap reporting.
Primary Responsibilities:
Support the Integrated Marketing Team by running the day-to-day execution of promotional and seasonal campaigns and assisting in planning of future campaigns.
Work in tandem with cross-functional teams to facilitate successful marketing campaigns inclusive of CRM, website, promotions, media, influencers, PR, etc.
Own the marketing calendars (GTM, creative timelines) for campaign timing and deadlinesAssist with developing creative marketing briefs for omnichannel executionStay up-to-date with the competitive environment and marketing landscape to translate those into proactive, actionable recommendations/ideas for the businessHelp with weekly, monthly, and quarterly reporting data pulls, gathering insight from our current and past marketing effortsOwn and submit all necessary Workfront jobs (project management tool)Traffic creative assets to the digital marketing team, wholesale accountsDevelop and maintain standards guide sites for both MICHELE & ZodiacBuild and maintain strong relationships with internal cross-functional departments and global marketing partnersParticipate in the team's bigger picture strategic work including brainstorms, campaign performance reviews, competitive analysesParticipate in team meetings including weekly cross-functional collaboration meetings, status meetings, business reviews, etc.
Proactively bring forth new ideas/opportunities to the team to help grow the businessWho We AreAt Fossil Group, we dare to dream, disrupt, and deliver in a better way.
We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values