Director of Sales and Marketing - Crystal Lake, United States - Marquis Ventures

Description

Job Description

The Director of Sales and Marketing (DOS) should be sales and marketing business leader for the hotel. The DOS provides direction, guidance, strategy, leadership and training to the property level sales and marketing professionals. The DOS is responsible for actively pursuing new sales business and leading sales blitzes, RFPs, revenue management, and contract negotiations. DOS will articulate and achieve the company's goals and demonstrate a commitment to these goals through work ethic, integrity, passion, and respect for the Company and its associates.

• Director of Sales at the Holiday Inn Crystal Lake is responsible for managing our entire sales and marketing operation for the property
• DOS is responsible for actively pursuing new sales business and leading sales blitzes, RFPs, revenue management, and contract negotiations
• DOS should have extensive knowledge of the property's systems including Delphi, Opera, and Concerto
• Directly supervise all associates in the hotel Sales and Marketing department. Responsibilities include recruiting, interviewing, hiring, and training employees; planning, assigning, assisting and directing activities.
• Must have past experience as a full-service DOS at a hotel with significant Food & Beverage operations and wedding business
• Develop and implementation of SMART Plans for assigned market segments. Develop personal SMART plans for assigned markets/accounts. Monitor results and progress during weekly one-on-one meetings.
• Conduct outside sales calls and visits to cultivate existing customers and accounts and develop new business
• Define specific deployment and market/account responsibilities for self and all Sales Managers.
• Ensure systems are established and in place to respond to customer needs within a defined response period. These may include, but are not limited to: telephone inquiries, bids, proposals, confirmation of bookings, thank you letters, follow up letters, etc.
• Develop and maintain a file and trace system to ensure all sales call activity is defined, recorded, traced, and updated in an organized manner.
• Review daily, weekly, monthly and quarterly results of all activities completed by the Sales Managers. Ensure all traces are completed and retraced where appropriate
• Ensure the understanding and implementation of Brand sales initiatives, tools and resources.
• Aggressively pursue all appropriate opportunities within designated DOS market segments for outside customer solicitation and relationship building including: Outside Sales Calls, Civic Association Events, Trade Events, Industry Vendor Relationships, etc.
• Conduct hotel tours and evaluate qualified potential clients in accordance with the company and property policies.
• Develop of annual strategic marketing plan, budget, and monthly forecasts.
• Local community involvement as it benefits the hotel, via approved memberships in organizations.
• Submit required weekly, monthly, quarterly, and annual reports to the General Manager and Corporate staff. Analyze data for trends, corrective action, rate maximization, etc.
• Be able to understand and interpret market conditions, trends, and the competition by analyzing STR data and sales month-end reports
• Perform other services and duties as requested by the ownership. May be called upon to host functions and work extended hours to achieve departmental goals.

Job Type: Full-time

Experience:

• hotel sales: 5 years (Required)
• director of sales: 3 years (Required)

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Autonomous/Independent -- enjoys working with little direction
• High stress tolerance -- thrives in a high-pressure environment

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