Marketing Specialist, Off-Road Events - Lafayette, United States - Life Time Fitness

Description

Job DescriptionPosition Summary:

The Marketing Specialist-Life Time Events role has a uniquely exciting opportunity to participate in the ongoing development and growth of the Life Time Event brands.

This position works in close collaboration with division leadership and the corporate marketing team to identify opportunities that increase engagement among past participants, prospective registrants, Life Time members, sponsors, community organizations and cause marketing partners.

Life Time Off-Road Events:

This role will report to the Marketing Manager and will be responsible for carrying out day to day communications and marketing functions of the Leadville Race Series and other off-road events in the Life Time portfolio.

This role directly contributes to the financial success of the Life Time Media and Events division and supports Life Time's corporate mission as the nation's premier healthy lifestyle brand.

Job Duties/ResponsibilitiesSupports Sr. Brand Manager with short and long range, strategic marketing and business development objectivesSources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channelsManages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agenciesAdministers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are metAdministers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staffDrafts new marketing plans upon end of season, adjusting for past tactical performancesCoordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partnersCoordinates procurement processes, including event finisher medals, apparel/merchandise and related itemsLeads with local public relations and community teams/resources as neededManages the on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social plan, management of content creators and on-site media membersMinimum Required Qualifications Must be passionate about events, and well-versed in endurance sportsDemonstrates positive energy to effectively represent brand both internally and externallyMust have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systemsMust have intimate working knowledge of Facebook, Twitter, Instagram and YouTubeEducation:Bachelor's Degree in Business or a related fieldYears of Experience:2-3+ years prior Direct to Consumer marketing experience2+ years prior event or brand marketing experience including event production and operations a plusLicenses / Certifications / Registrations:Active driver's license Preferred QualificationsKnowledge of endurance sports, ideally across the disciplines of cyclingBasic video editing skills

Life Time Off-Road Events:

On-site presence during events and travel to Leadville, CO, for no fewer than 6 weekends in a year are required with the potential for additional event travel as needed.

Life Time encourages a flexible schedule that allows for time off following event weekends, including remote work and paid time off.

Event weekends require long hours and this role must be able to commit to traveling and working weekends.


Location:

This remote role does require frequent travel to event locations for team meetings and site visits, as well as event weekends*Colorado based, within 2 hour drive of LeadvilleSalary Starting salary for this position starts at $50,000 and pays up to $62,000, based on experience and qualifications.

BenefitsAll team members receive the following benefits while working for Life Time:
A fully subsidized membershipDiscounts on Life Time products and servicesRetirement savings plan with company match (21 years of age and older)

Training and professional developmentPaid sick leave where required by lawFull-time Team Members are eligible for additional benefits, including:

Medical, dental, vision, and prescription drug coverage Short term and long term disability insuranceLife insurancePre-tax flexible spending and dependent care plansMaternity leave and adoption assistancePaid time off, including vacation and paid sick leaveLife Time is a place for everyone.

As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.