- Guide consumer and occasion-led category commercial strategy for the Value-Added Dairy segment, and ensures strategy is effectively translated to Channel/Customer teams
- Lead analysis to track category and brand performance, utilizing various tools and resources including Trade Reporting, Nielsen, and Numerator, among other data sources.
- Identify trends within the category, and leverage those insights into growth opportunities for our brands
- Develop best-in-class, comprehensive category review materials that help translate data into key actions to build strategies during annual planning process
- Support the development and stewardship of the ultra-filtered milk annual business plan (ABP) internally and with the Coca-Cola network
- Support the development of the monthly operating forecast, providing commercial, retailer and consumer insights that may impact demand, in conjunction with cross functional teams
- Support the sales organization by working with the Shopper Marketing and Customer/Channel Commercial teams to deliver exceptional programming, merchandising programs, and category insights to drive growth
- Ensure all key system commercial milestones are completed on time including, but not limited to, Annual Operating Plans, Category Review Plans, Monthly Operating Reviews, brand/pack AMPS (Availability, Merchandising, Pricing, Shelving) and flawless execution of any future innovation launches within the category
- Execute ad-hoc projects on an as-needed basis
- Bachelors Degree in Business, Marketing, or related field required; MBA preferred
- 4-7+ years CPG management experience in a commercial, marketing, revenue growth and/or sales roles
- Strong analytical capabilities, translating data to drive action and results
- Experience presenting strategic initiatives to senior level leadership
- Experience with Nielsen, IRI, or similar programs
- Ability to take programs from concept to completion
- Strong project management skills required
- Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations in a fast-paced, entrepreneurial environment
- Strong influencing skills
- Excellent oral and written communication skills
- High proficiency with all Microsoft Office programs
Manager, Category Commercialization - Chicago, United States - Fairlife
Description
fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With nearly $2B in annual retail sales, fairlifes portfolio of delicious, lactose-free, real dairy products includes: fairlife ultra-filtered milk ; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan , a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products, please visit .
job purpose: The Manager of Category Commercialization, Value-Added Dairy will be a key member of the cross-functional team responsible for implementing the go-to-market strategy for fairlifes ultra-filtered milk. This role reports to the Director, Category Commercialization. This role requires a true thought leader to lead the fairlife business by connecting consumer, category, channel and customer insights to develop breakthrough strategies and plans that exceed fairlifes long-term growth objectives. This individual will work cross-functionally with marketing, K&I, innovation, sales, finance, and operations teams to design and execute strategic growth initiatives that deliver unmatched value for the Company and our customers.
responsibilities
skills/qualifications required
position location: Chicago, IL (remote work not considered)
reports to : Director, Category Commercialization
travel requirements: 25%
fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis ofrace, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please .