- Within AbbVie - work closely with US cross-functional partners and relevant indication leads in the US and OUS ensure synchrony with on-market indications.
- Given Venclexta is a co-promotion, work with Alliance partner - closely collaborate with Alliance partner for the development and implementation of the annual strategic marketing plans, and budgets
- For launches - Assess market size and structure, and landscape, perform competitive assessment and build initial strategic imperatives and if relevant expand to positioning, messaging and tactics
- For on-market Pan-Brand needs - direct team in the development of business strategy and associated plan and capabilities, product budgets, and production forecasts to achieve sales and profit objectives. Proactively review and respond to changing market conditions to achieve financial objectives.
- Resources, Expenses and Budget Management - reviews and ensure accuracy of all sales and expense budgets.Allocate appropriate resources to achieve goals and monitors expenses to ensure profit targets are achieved.
- People Growth and Talent Management - Ensure development of marketing and management skills of direct reports.Specific skill development includes market and financial, sales and expense budget/forecast development and monitoring analysis, strategy development and effectiveness and efficiency in development/implementation of promotional mix.Provides professional development, coaching and performance management of the team.Hires and develops a highly functioning and effective team.
- Customer-Centricity - Develops and maintains a customer focus that includes effective working relationships with key KOL customers, sales leadership, and cross functional stakeholders.
Qualifications - Bachelors Degree Required
- MBA or other advanced degree in social science, life sciences, or quantitative analysis or related area is desired.
- Minimum 10+ years of professional industry experience, including at least 3+ years in managerial positions at a medium-to-large health care company, preferably in global marketing functions within the pharmaceutical industry.
- Oncology launch experience helpful; overall launch experience is desired.
- In-depth knowledge of pharma industry marketing, sales, and business development with established track record in managing industry-based marketing functions.
- Experience working in or with alliance partner, global AbbVie colleagues, other functions, regions/countries highly desirable.
- Demonstrated ability to lead people and manage budgets.
- Ability to travel 30-40% (Market Research, KOL visits, Conferences, Agency Workshops)
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: - The compensation range described below is the range of possible base pay compensation that the Companybelievesingood faith it will pay for this role at the time of this posting based on the job grade for thisposition.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays,sick),medical/dental/visioninsurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs Note: No amount of payis considered to bewages or compensation until such amount is earned, vested,anddeterminable.The amount and availability of any bonus, commission, incentive, benefits, or any other formofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistentwithapplicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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Director - Venclexta Marketing, Launch & Pan-Brand - Mettawa, United States - AbbVie
Description
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description
Director for Launch and Pan-Brand is responsible for business strategies for all new indications up to LRR 1-2 in most cases and across all LRRs in others, and on-market promotions and capabilities Pan-brand across personal and non-personal channel and strategic capabilities.
Launches include new indications and communication opportunities across (i) V+X strategy for other combinations of Venclexta with other MOAs across indications (ii) HR-MDS - Venclexta + Azacitidine in HR-MDS in 2025 (iii) Maintenance Post-Transplant in1L Eligible AML - Venclexta + Azacitidine in 2026.
On-market promotions for 1VEN include development for promotional strategies, capabilities, and execution of above indication. Among many initiatives includes 1VEN platform, omnichannel integration across Commercial and Medical, Care Team Decision Maker engagement and digital approach to KOL advocacy.
This position reports to the Head of Marketing, Venclexta, and will lead a team of 2 people, with responsibility for employment decisions such as pay, performance reviews, and talent management.
Responsibilities:
