DIGITAL MARKETING CAMPAIGN SPECIALIST, Development - Boston - Boston University

Description

Our MissionWe in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU's global leadership in research, scholarship, artistic creation, and professional practice.

To support our work, we have built-and are continuing to build-an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs.

Where it's not just about a job, but a career and a community.

Now, our Alumni Engagement and Operations team is looking for a Digital Marketing Campaign Specialist who will build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms.

Alumni Engagement at Boston UniversityThe Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University.

The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement-through both attitudinal and behavioral dimensions-of more than 350,000 alumni across the globe.

This team works in close collaboration with colleagues in Advancement, and across departments and schools at Boston University.

Alumni Digital Marketing Campaign SpecialistReporting to the Director of Alumni Communications & Marketing, this position is part of a high-performing and collaborative team that designs, develops, and maintains robust alumni and donor marketing campaigns.

The successful candidate will be creative, data-driven, and detail-oriented, responsible for the end-to-end execution of omni-channel marketing campaigns.

This includes managing copy and creative assets, monitoring and optimizing campaign performance and ensuring deliverability to successfully grow engagement and retention of Boston University alumni and friends.

Essential Functions:

Responsibilities:

• The Digital Marketing Campaign Specialist is primarily responsible for building, managing, monitoring, and optimizing campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University.
• Take ownership of all campaign activations and ensure their successful execution.
• Iterate on campaign design and copy to produce creative and engaging ad sets.
• Collaborate closely with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels.
• Perform quality assurance testing before activating customer journeys.
• Monitor campaigns to ensure deliverability and optimal performance.
• Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed.
• Create and deploy lead generation campaigns.
• Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar.
• Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter. Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships.

Required SkillsQualifications:

• Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred.
• Minimum three years of relevant experience.
• Strong knowledge of digital marketing trends; data driven; strong reporting skills.
• Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines.
• Creative and organized with strong commitment to quality and consistency.
• Technical knowledge of audience segmentation, lead generation, and data mining a plus.
• Overall marketing experience; a bonus if in an educational setting.
• Strong interpersonal skills.

But that's not all we're looking for; we want someone who embodies our values:

• Teamwork, transparency, and mutual respect, because we value every member's contribution and know that leadership can come from anywhere.
• Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.
• Integrity in how we work and how we treat one another.
• Strategic thinking and curiosity in the relentless pursuit of fresh approaches and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for working hard toward goals that matter.

If this resonates with you and you want to help us in our ambitious next campaign-and maybe do some of your best work as an advancement professional- we encourage you to apply.

If you are hesitant to apply because you have not previously performed every responsibility listed in the description, but you do possess transferable skills and the defined qualifications, we still want to hear from you and welcome your application as well.

To learn more about Development & Alumni Relations at Boston University, and other job opportunities, please stop by the Advancement Talent website:
are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at Required ExperienceQualifications:

• Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred.
• Minimum three years of relevant experience.
• Strong knowledge of digital marketing trends; data driven; strong reporting skills.
• Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines.
• Creative and organized with strong commitment to quality and consistency.
• Technical knowledge of audience segmentation, lead generation, and data mining a plus.
• Overall marketing experience; a bonus if in an educational setting.
• Strong interpersonal skills

But that's not all we're looking for; we want someone who embodies our values:

• Teamwork, transparency, and mutual respect, because we value every member's contribution and know that leadership can come from anywhere.
• Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.
• Integrity in how we work and how we treat one another.
• Strategic thinking and curiosity in the relentless pursuit of fresh approaches and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for working hard toward goals that matter.

If this resonates with you and you want to help us in our ambitious next campaign-and maybe do some of your best work as an advancement professional- we encourage you to apply.

If you are hesitant to apply because you have not previously performed every responsibility listed in the description, but you do possess transferable skills and the defined qualifications, we still want to hear from you and welcome your application as well.

To learn more about Development & Alumni Relations at Boston University, and other job opportunities, please stop by the Advancement Talent website:
are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office