- Brand Leadership for Indication:
- Lead in developing the global brand messages, campaign and brand book for indication execution the delivery, communication, and execution thereof
- Develop and lead launch strategy at global level including positioning, communication platform(s)/tactics with core message, story flow, branding and associated campaigns
- Lead the cross
- function/region working group to develop and align on strategy, tactics, and execution of plan
- Lead and support direct report(s) in effectively managing the tactical plan execution and budgeting process
- Exercise strong influence on the dedicated Market Insight and Analytic team by validating the customer insight competitive intelligence plans and fully owns the forecasting assumptions that will feed the forecasting exercise
- Monitor and communicate the performance of the indications in major markets (G8 , US , EU5 , JP , China) by defining the KPIs of the brand indication, identifying new opportunities/challenges and proposed plans to address either/both in a timely manner
- Clinical Development and Regulatory Support and Leadership for given indication(s)/tumor(s):
- Represent and provide input as an active part of the Global Product Team
- Provide commercial insights to RD for new opportunities to ensure the development strategy matches the customer needs to secure success of the company in the future commercialization
- Support and provide commercial input/needs to the annual clinical development plan process providing strategy, forecast, commercial valuation and viability to support decisions
- Support and provide commercial input/needs to individual clinical study designs, amendments, and readouts (Choice of the comparator, selection of endpoint, statistical assumptions, etc.)
- Support and provide commercial point of view into the regulatory document creation and amendment processes (CDDS, USPI, SmPC, CHMP) as a member the Label Working Team
- Lead development of the TPP through interaction with all regional stakeholders to make sure that the insight provided to RD is meeting regional needs
- Market/Region/Alliance (as applicable)
- Lead and work in close partnership with markets/regions/alliance counterparts to ensure alignment on key strategic deliverables
- Set up a strong collaborative frame with regions to secure optimal communication and two-way dialogue/input on both critical and routine business issues between global and region, being receptive of regional feedback
- Quickly and effectively resolve conflicts and misalignments particularly with cross-functional partners, regions, and alliance counterparts to maximize result, increase speed of decision making, and minimize escalation of unresolved issues
- Lead in established cross market/region/alliance settings (indication working group, GBT, Joint Brand Team, Brand Summits/Forums) for given indication(s)/tumor(s)
- People Management and Leadership:
- Attract, hire, retain, coach, develop and promote talented individuals to exceed expectations in delivering on company business objectives
- Coach and support individuals development to achieve both success in current role and prepare them for next role
- Provide feedback, coaching, support, and recognition to direct reports including objective setting, mid-year assessment, year-end review, and routine feedback as well as through rewards and recognition
- Foster a positive work environment where different work styles and approaches, that still meet the individual and team objectives, are sought out and encouragedQualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.
- Bachelor's Degree required ,preferably with an emphasis in health sciences
- MBA or other advanced degree preferredExperience Qualifications 10 or More Years overall related experience required 4 or More Years of Oncology marketing experience required 7 or More Years of pharmaceutical business experience preferred
- Prior experience in country level marketing and leading launch readiness teams preferred
- Global launch experience with new products in oncology preferredTravelAbility to travel up to 30% Frequent overnight and international travel.
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Director, Global Oncology Marketing - Basking Ridge, United States - Daiichi Sankyo, Inc.
Description
Join a Legacy of Innovation 110 Years and CountingDaiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology.
With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 16,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people.
Under the Groups 2025 Vision to become a Global Pharma Innovator with Competitive Advantage in Oncology, Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.
SummaryThe Director, Global Oncology Marketing (Brand) is responsible for maximizing the commercial value of a specific indication(s) and/or tumor type(s) under the direction of the Global Brand Lead.
Responsible for actively contributing to the development of the global brand strategy and for leading the development and execution of the tactical plan in support of the global brand strategy.
The individual will serve as the lead point of contact with the Markets/Regions and commercial cross-functional team for indication on strategy and execution.
In addition, this role also is responsible to coach/mentor direct report(s) in the development of core marketing capabilities and equip them to own the development of impactful and compliant marketing strategies and tactics.
ResponsibilitiesCommercial Cross-functional leadership:
Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
SummaryLocation:
Basking Ridge, NJType:
Full time
