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- Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations - generating alignment on key objectives, launch strategy, and success metrics.
- Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks) in partnership with Sales Enablement
- Drive external product releases, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization
- Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 3+ product marketing professionals
- Generate clear direction and team accountabilities. Monitor team progress and remove obstacles to optimize work processes. Prioritize roadmap commitments and align with organizational goals.
- Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.
- 8+ years of experience in a product marketing or related role
- 4+ years of management experience
- Bachelor's degree in marketing, business, or a related field
- Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies
- Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)
- An accountable self-starter with the ability to motivate a team
Director, Product Marketing - Denver, United States - Ibotta
Description
Ibotta is seeking a Director of Product Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role will lead a team responsible for the overarching go-to-market messaging, positioning, and materials in partnership with leadership across revenue, technology, and marketing organizations.
This position is located in Denver, Colorado as a hybrid position, requiring 3 days in office. Preferred in-office hybrid days are Tuesday, Wednesday and Thursday. Candidates must live in the United States.
What you will be doing:
What we are looking for: