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Senior Vice President, Marketing - Feasterville-Trevose, United States - Advertising Specialty Institute
Description
ASI is the largest global provider of technology B2B services for the $26.1 billion promotional products industry (branding and marketing).
With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients' success every step of the way.
ASI currently has a hybrid work model. This position requires in person attendance at our office in Trevose, PA on Tuesdays & Wednesdays.POSITION SUMMARY
Leveraging the highest level of digital savvy, provide overall vision, leadership, strategy, and execution of all marketing programs and initiatives of the organization.
Develop end-to-end marketing function that delivers consistent branding, organizational and product messaging, digital presence/visual representation, product sales support and demand generation.
Focus on demand generation with the goal of increasing ASI's distributor and supplier networks. Partner collaboratively with business leaders to ensure marketing programs and advertising expenditures support company revenue and growth objectives. Identify potential new markets, customer segments, and products.With other senior leaders, revitalize the overall marketing effort, providing standards and efficiencies, and innovative sales tools based on analytics and data, ultimately changing the face of the business with increased emphasis on digital capabilities.
RESPONSIBILITIES
Manage a team of approximately 15 motivated marketers responsible for partnering with the business leaders and product team to drive revenue through effective and creative demand generation, brand and product marketing strategies
Oversee communications and coordination with executive leadership, sales and product teams to ensure proper market positioning, internal and external planning
Work with product and sales and relationship function leaders (and their teams) to design the go-to-market strategy for new launches or retention marketing campaigns
Collaborate closely with Senior Vice President of Sales, Senior Vice President, Events, Media and Marketing Services, Chief Product Officer and Chief Financial Officer to develop and implement plans that align with company objectives
Ensure that all communications are consistent and on brand
Develop and oversee marketing budgets
Develop and execute acquisition (ad campaigns and marketing materials) and retention efforts to identify new client opportunities and retain existing business
Focus on digital marketing, product marketing and field marketing, lead gen, marketing operations
Develop and execute social media marketing strategies, working with central social media team
Establish/enhance brand positioning with the goal of growing market penetration and reaching and exceeding new sales targets
Provide research, analysis and insight into competitive products, services, marketplace strategies, and positioning
Ensure the marketing database and related data aggregation and customer database are optimized to facilitate efficient targeted data marketing
Oversee the creation and development of client-facing marketing and communication material
Develop metrics to measure ROI of marketing campaigns
Accompany sales leaders on client calls when appropriate
Develop client case studies to be used in the selling process
INTERNAL RELATIONSHIPS
CEO (direct reporting relationship)
All functional leaders
Product and sales and relationship teams
Trade Show, Events, Media and Marketing Services Teams
Shared services teams (legal, finance, IT, administration)
QUALIFICATIONS
7+ years of broad-based marketing experience, developing and growing innovative B2B brands, ideally with background in SaaS platforms; B2B media; business intelligence; events; and/or related industries.
Has partnered successfully with sales teams, has a strength in demand generation and has shown a consistent focus on supporting efforts to drive revenue and build market share.
Proven capability to build creative, compelling and attractive marketing campaigns and strategies.Expert at translating target understanding and market insight into clear product positioning and benefit-centered messaging and execution.
Experience developing highly effective marketing strategies and producing product-focused campaigns and materials to drive awareness and sales activation.
Track record of driving and building strong partnerships with internal groups to support revenue growth.
Excellent presentation creation, story structure and delivery experience.
Fiercely detailed-oriented with ability to prioritize short-term needs and long-term planning.
Strong, demonstrated understanding of ABM, integrated marketing solutions, content marketing, audience and membership models.
Experience in an entrepreneurial, fast-paced, growth environment.
Proficiency with common marketing tools such as: Salesforce, Marketo, Eloqua, BlueConic, Segment, Constant Contact, Canva, LinkedIn, Campaign Manager, Twitter, WordPress, Hootsuite, Office 365 suite.
Travel to trade shows and events.Bachelor's degree with a marketing emphasis, or other relevant field of study.
PROFILE OF THE IDEAL CANDIDATE
Highly strategic, but also strong at execution
High EQ, has instinctive ability to work effectively across the company and across departments.
Entrepreneurial approach:
nimble, flexible, responsive to changes in the market.
Excellent leadership, performance management and internal and external communication skills
Reliably capable of critical thinking and having original ideas.
Hybrid office hours in Trevose, Pa on Tuesday and Wednesday.
ASI offers a comprehensive benefits package including:
Medical, Dental, and Vision coverage, available on day one of employment.
Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).Free Health and Wellness programs.
Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
Day one 401(k) with company match.
Paid holidays, floating days, and paid time off (PTO).
Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team Apply today EOE m/f/d/v.ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.
Diversity makes us better. Check out ASI's Diversity and Inclusion Blog Posts.Visit our company career web site at
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