Director of Lifecycle Marketing - Mountain View

Only for registered members Mountain View, United States

1 month ago

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Job summary

We are seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value. This is a high-impact leadership role where you'll define and execute lifecycle strategies across customer acquisition, onboarding, engagement, and win back—while embedding personalized AI-powered workflows into every stage of the customer experience.

Responsibilities

  • Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments.
  • Prior work in edtech or consumer SaaS companies is nice to have but not necessary for this job opening.
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