Creative Strategy Director - Brooklyn - Prose

Description

Prose is truly custom hair and skin care made-to-order—just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results.

At the heart of Prose's success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment.

We're a company that wants to change beauty practices, so we're changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral, we're proving that good business is always sustainable. With Prose, there's nothing sacrificed to bring you great products—not trees, materials, wages, or performance.

Prose & Singular in Numbers

• Founded in 2017, with hubs in Paris, New York, and Los Angeles
• 2M customers and 350K active subscribers
• 21M custom products made, with 1M+ unique formulas
• 350+ team members across disciplines
• $600M+ in lifetime sales, with $165M+ revenue in 2024
• Profitable since 2024

Discover our Company Culture on Welcome to the Jungle here

Discover our Company Mission & Vision in video here

Prose is looking for a Creative Strategy Director to lead the performance creative strategy efforts and drive the paid creative pipeline across haircare and skincare. You will lead an in-house team and manage multiple agency partners while partnering closely with Growth, Brand, Product, Analytics and Creative teams to deliver creative that is both on-brand and optimized to perform, maintaining target CPA and attracting high LTV customers.

The ideal candidate brings deep experience leading creative strategy for high-growth, direct-to-consumer brands, ideally in the premium subscription space. You pair sharp creative instincts with a data-driven mindset, translating insights into ideas that scale and drive conversion.

In this role, you will:

• Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc)
• Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance
• Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs
• Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health
• Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers
• Use AI tools to enhance workflows for ideation, iteration, and creative testing
• Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations
• Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback
• Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content
• Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed
• Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders
• Foster a culture of creativity, innovation, and collaboration within the paid social creative team

Key candidate requirements:

• 8+ years of experience in growth marketing, creative strategy, or performance marketing
• Experience in a DTC, e-commerce, or high-growth company
• 4+ years of people management experience, with a proven ability to develop and lead small teams
• Demonstrated experience managing agency partners and driving business results with ability to negotiate contract terms
• Strong understanding of performance marketing channels and how Creative impacts key growth metrics
• Deep understanding and thought leadership around performance marketing as it relates to crucial topics like GenAI, Algorithm updates, etc.
• Experience with data analytics and creative reporting tools (Looker, Motion, etc.)
  
• Excellent communication, collaboration, and stakeholder management skills
• Paid social media and video platform expert with a proven, creative testing playbook

Perks and Benefits:

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

• A competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits
• Snacks and vending machine available on site

In the New York Area, the anticipated base salary range for this role is $180,000 to $200,000 annually. Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
• We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another's perspective. It's a key ingredient to our innovation.
• Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.
• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
• We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge.

Humanity Always

• We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
• We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.