- Bachelor's degree in marketing or related field, equivalent experience considered.
- 3+ years of experience in relevant marketing fields, including digital marketing, website management, and/or eCommerce.
- Ability to work collaboratively with Marketing Team members and cross-functionally.
- Possesses a keen design sensibility, capable of creating visually appealing and engaging content that resonates with target audience.
- Strong analytical capabilities with a proven ability to derive actionable insights from data.
- Knowledge of leveraging CRM systems for driving growth through email and other digital technologies.
- Proven experience in driving traffic to eCommerce sites through PPC advertising, with a track record of achieving targeted results.
- Working proficiency in Google Analytics and Google Ads.
- Capability and willingness to conduct back-end site design work for UX and eCommerce within a CMS platform. Drupal CMS experience a plus.
- Proficient in marketing automation setup and execution. Experience working in Microsoft Dynamics (Click Dimensions) a plus.
- Knowledge of leveraging CRM systems for driving growth through email and other digital technologies.
- Employ data insights to sequence and showcase products on the site, maximizing conversion and revenue.
- Utilize data to make informed decisions on website merchandising, product discoverability, and overall site optimization for enhanced user experience.
- Administer email strategy leveraging CRM and marketing automation software, continuously optimizing for performance based on data with the intention to achieve or exceed target sales goals.
- Implement SEO strategies to monitor and optimize digital content, providing recommendations for improved listing performance.
- Drive traffic to the ecommerce site through PPC (Pay-Per-Click) advertising campaigns, optimizing budget allocation, and targeting strategies to maximize ROI.
- Plan, coordinate, and administer webinars aimed at educating customers, driving engagement, and promoting products on the ecommerce platform.
- Offer exceptional customer service by addressing and resolving website-related issues, ensuring a seamless and user-friendly browsing experience for customers.
- Participate in site management calls with external development partners, make recommendations for optimization.
- Monitor competitor websites and activities, reporting insights as needed.
- Collaborate effectively with internal teams such as Global Marketing and Sales Teams to execute initiatives through the Garrison ecommerce site.
- Stay informed about current website best practices and future trends in digital sales and marketing.
Project specialist/E-commerce specialist - Spring Lake, MI, United States - Garrison Dental Solutions LLC
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1 month ago
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Description
:We are seeking a dynamic and experienced Ecommerce Specialist to join our team at Garrison Dental Solutions, a leading brand in the dental space.
The individual will be reporting to the Director of Marketing.The ideal candidate will play a pivotal role in developing and executing ecommerce strategies to drive growth in our online business.
This is an exciting opportunity to leverage your expertise in ecommerce and make a significant impact on our company's success.
Why join Garrison Dental Solutions?Private, Purpose-driven Company
o We have been a family-owned, debt-free, stable company in business for more than 25 years.
o We pursue a vision of innovating dentistry to restore healthy smiles worldwide.
o We place a high focus on living our core values of teamwork, determination, quality, and continuous improvement.
o We have been awarded one of West Michigan's Best and Brightest Companies to Work For six consecutive years.
Market Leadero Garrison is a market leader for one of the most popular and reliable restorative dentistry procedures.
o Our products are sold in 150 different countries.
o Garrison has a track record for consistently achieving double digit percent annual growth.
Highly regarded for innovative product designs requiring complex, in-house manufacturing.
o We place significant investments in innovation and technology.
o Our core products are protected by intellectual property and verified manufacturing processes that push the limits of metal-forming and injection-molding.
Competitive Compensation and Benefits Package:o Base Salary range of $ K (based on background) with bonus potential. 401K with profit sharing.
o Health (Medical, Dental, Vision, HSA, FSA), Life, Short-term and Long-term disability, Accident and Critical Illness insurance
o Professional development support through company sponsored training and tuition reimbursement.
o Whole health support with Employee Assistant Program (EAP), regular and volunteerism paid time off, hybrid work option, free on-site gym access and subsidized gym membership.
Requirements:Qualifications:
Compensation details:
Yearly Salary
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