Director of E Commerce - New York - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent New York

    1 week ago

    Description
    Director of E-commerce & Growth (Maternity Leave Coverage)

    Target Start Date:
    March 2026

    Duration:4 months to start, could be potential to extend

    Schedule:
    Part Time; 20-25 hours/ week

    Pay:
    $80- 90/hr

    Remote but open to coming on site for occasional meetings is ideal (NYC - Soho).

    Overview:


    A fast-growing brand in the beauty and wellness consumer products industry is seeking a Freelance Director of Digital Marketing & E-commerce to lead digital revenue and growth.

    This parental leave coverage role oversees a small, high-performing digital and e-commerce team.
    Responsibilities


    • Strategy & Leadership
    • Own digital and e-commerce strategy tied to revenue, acquisition, and retention goals.
    • Align digital KPIs with broader brand and business objectives.
    • Lead cross-functional initiatives with Brand, Creative, Product, and Operations.
    • E-commerce
    • Manage DTC site performance (traffic, conversion, AOV, repeat rate).
    • Oversee merchandising, launches, promotions, and on-site content.
    • Drive CRO via A/B testing, UX optimization, and personalization.
    • Performance Marketing
    • Set and optimize paid media strategy (search, social, display, affiliates, influencers).
    • Manage agencies/partners, focusing on ROAS and efficient growth.
    • Leverage audience data for segmentation and retargeting.
    • CRM & Retention
    • Oversee email, SMS, and loyalty programs.
    • Define segmentation and personalization to drive LTV and repeat purchase.
    • Analytics & Reporting
    • Own digital dashboards and performance reporting for leadership.
    • Track and optimize KPIs (CAC, ROAS, LTV, retention, site metrics).
    • Omnichannel Collaboration
    • Align digital efforts with retail/wholesale and brand campaigns.
    • Support product and campaign launches with cohesive digital GTM plans.
    • Interim Leadership
    • Provide stable leadership during the parental leave period.
    • Maintain momentum on key initiatives and ensure a smooth handoff.
    Qualifications


    • 7+ years in digital marketing and e-commerce, ideally in consumer products, beauty, wellness, or DTC.
    • Proven success scaling a DTC e-commerce channel with strong revenue impact.
    • Expertise in performance marketing and major e-commerce/analytics platforms.
    • Experience in CRM, email/SMS, and lifecycle marketing.

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