strategic consumer engagement specialist - Madison - beBeeMedia

    beBeeMedia
    beBeeMedia Madison

    1 week ago

    Employment $102,200 - $153,300 (USD) per year

    Job title: Acquisition Marketing Media Planner

    Description
    Marketing Media Strategist

    This role involves the strategic planning and execution of direct-to-consumer marketing campaigns across multiple channels, including email and direct mail. As a Marketing Media Strategist, you will be responsible for developing and implementing multi-touchpoint plans that drive business results.



    Responsibilities:

    • Owning the testing pipeline for assigned product areas to improve media productivity utilizing best practices in direct marketing

    • Overseeing creative requests and approvals for creative development of assigned media


    • Communicating results and forecasts for given media to stakeholders

    • Identifying trends in the business or market that impact media productivity providing recommendations for addressing these opportunities., 
      a®.The ideal candidate should have 5 years' experience managing Direct-to-Consumer (DTC)media with strong analytical skills along with demonstrated expertise in analyzing consumer behaviors prioritizing appropriate solutions.


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