Content and Project Strategist, Enrollment Marketing - Westchester
1 day ago
Job description
In collaboration with their colleagues in Enrollment Marketing and Communications (EMC), the Content and Project Strategist (CPS) will create, manage, and optimize digital and print content to support the university's mission and strategic vision as it relates to university enrollment initiatives. From developing tailored strategies and producing compelling multimedia content, overseeing digital platforms, and using analytics to drive performance, they ensure institutional messaging is consistent and reaches our audiences with purpose and impact. They also serve as a resource for providing guidance, tools, and best practices that elevate the quality and effectiveness of communications across the unit and the departments and schools EMC supports.This position is part of LMU's Marketing, Communications, and External Relations division and reports directly to the Director of Enrollment Marketing and Communications, supporting the university's enrollment goals for undergraduate, graduate, and professional programs, including supporting other enrollment management-related departments and the university's six Westchester campus schools and colleges as needed.
The Content and Project Strategist assist in the development, execution, and refinement of a comprehensive editorial and communications strategy that advances LMU's brand and enrollment objectives. This position oversees the planning, production, and distribution of original content across a wide range of platforms, including websites, email campaigns, social media, digital advertising, and print publications. Through compelling and relatable storytelling, accurate information, and audience-targeted messaging, the CPS helps move prospective students from early awareness through yield and enrollment.
This role also assists with marketing and communications projects from concept to delivery, ensuring alignment with project timelines, stakeholder requirements, and unit priorities. The CPS collaborates extensively with colleagues across EMC, Marcomm, Enrollment Management, and academic units to maintain an integrated and consistent approach to content and campaign execution.
Position Specific Responsibilities/Accountabilities
Content Creation, Editorial Strategy, and Storytelling
- Write, edit, and publish original content, including student stories, faculty features, program spotlights, and campaign narrative elements, for enrollment-related websites, digital platforms, and print materials.
- Collaborate with writers, designers, videographers, and other creative partners to develop multimedia content that advances recruitment goals and supports LMU's distinctive brand.
- In partnership with centralized and other stakeholders, produce audience-specific content for email marketing campaigns, digital advertising copy, SMS scripts (in partnership with centralized managers), landing pages, videos, event scripts, and other communications.
- Research, develop, and refine content that communicates LMU's value proposition, academic distinctions, and student outcomes to prospective students and influencers.
- Maintain editorial consistency and accuracy across all content, ensuring alignment with LMU's brand guidelines, style standards, and messaging frameworks.
Digital Content Management and Optimization
- Develop and maintain enrollment-related website content in collaboration with Marcomm and campus partners, ensuring accuracy, accessibility, and SEO and AIEO-informed best practices.
- Monitor engagement metrics and performance analytics; recommend improvements to maximize reach, engagement, and conversion within enrollment funnels.
- Contribute to the innovation of digital campaigns and storytelling approaches that support prospect nurturing, program awareness, and yield strategy.
- Ensure timely updates to webpages, digital assets, and marketing materials that influence prospective student decision-making.
Project & Workflow Management
- Manage concurrent communications projects from intake to delivery, ensuring clear timelines, defined deliverables, and efficient coordination across stakeholders.
- Maintain and contribute to EMC's editorial calendar, content roadmap, and production workflow, balancing strategic priorities with operational needs.
- Facilitate project kickoffs, document requirements, and support cross-team alignment to ensure content initiatives meet enrollment goals.
- Use project management tools and processes to track progress, allocate resources, manage deadlines, and communicate status updates to internal partners.
- Participate in strategic planning for campaigns, events, and cyclical enrollment periods to ensure content and project workflows support annual recruitment cycles.
Cross-Campus Collaboration and Stakeholder Engagement
- Build and maintain strong working relationships with Enrollment Management departments and academic schools/colleges to gather stories, identify opportunities, and ensure aligned messaging.
- Provide editorial guidance, writing support, and messaging consultation to partners across campus.
- Represent EMC in collaborative meetings, cross-functional initiatives, and content planning discussions.
- Share best practices, templates, and tools that elevate communications quality and foster consistent storytelling across units.
Quality Assurance, Compliance, and Brand Stewardship
- Ensure all content is accurate, up-to-date, brand-aligned, and compliant with university guidelines and requirements.
- Maintain a high standard of editorial quality, inclusive language, and user-centered communication.
- Contribute to improving internal processes, documentation, and standards that enhance the unit's efficiency and output quality.
Requisite Qualifications
- A bachelor's degree in marketing, communications, journalism, English, public relations, or a related field.
- Four or more years of progressively responsible experience in marketing communications, content strategy, or project management, preferably in higher education or mission-driven organizations.
- Excellent writing, editing, and storytelling skills with the ability to translate complex information into clear, engaging content for diverse audiences.
- Demonstrated proficiency with content management systems, email marketing tools, and project management platforms.
- Experience developing and executing content strategies across web, email, social media, video, and print channels.
- Strong organizational and project management skills, with the ability to manage and prioritize multiple deadlines and collaborate across teams.
- Working knowledge of analytics tools and the ability to interpret performance data to inform improvements.
- Ability to thrive in a fast-paced, deadline-driven environment with diverse stakeholders.
Budgeted Salary Range
$67, $72,000.00 Salary commensurate with education and experience.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.
#HERC# / #HEJ#
Staff RegularSalary range
$71, $88,900.00 Salary commensurate with education and experience.Please note that this position may not be eligible for visa sponsorship now or in the future.
Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experience, and beliefs to apply. (Visit for more information.)Similar jobs
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