Head of Member Growth Marketing - United States
1 day ago
Job description
About Leap
Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.
We're proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what's possible in specialty care.
The Opportunity
In order to deliver value to our members and customers - and drive revenue for Leap - members must know about, use, and be delighted by our service. This is the charter of our new Member Growth and Activation function. We are seeking a dynamic growth leader to build this function from the ground-up, including establishing a strong data and systems foundation, crafting the strategy, and executing against key initiatives.
As Director, Member Growth and Activation, you will be the soup-to-nuts owner of this critical function, guiding its direction, priorities, and execution. You will bring creative and consumer-centric thinking to designing an impactful and delightful member journey. Along the way, you will roll up your sleeves to execute against key initiatives in partnership with a cross-functional team. Once you have built out a baseline, you will continue to optimize the member experience through thoughtful experimentation grounded in data, member insights, and industry best practices.
If you are a strategic and growth-minded operator motivated to improve the healthcare experience for consumers and drive quantifiable impact, we would love to hear from you.
What You'll Do
Own Leap's Member Growth and Activation Strategy
Define and own a comprehensive strategy that drives member utilization of Leap's service
Identify and incorporate key levers impacting member growth, that includes member marketing and goes beyond
Ideate outreach tactics that effectively reach, educate, and activate eligible members
Ensure a cohesive and compelling member journey wherein all member touchpoints work to deliver a seamless experience
Own Execution and Optimization
Design and implement member-facing marketing campaigns that drive awareness and utilization of Leap's service
Collaborate with other teams (e.g. Sales, Client Success, Clinical Ops) to deliver against cross-functional initiatives that advance member growth and activation goals
Once a solid baseline is in place, continue to drive gains by deploying new growth tactics grounded in data and member insights
Lean heavily on experimentation to test the impact of key hypotheses
Measure and Track Progress
Define and implement a strong data foundation - including key metrics, reporting, and dashboards - to track performance and progress
Establish a measurement framework to link key initiatives with metric impact
Develop a deep understanding for key member growth and activation metrics, and use this to drive continual member experience improvements
Champion the Member Experience
Represent and advocate for Leap's members, internally and externally
Identify opportunities to elevate the member experience and make Leap's service more supportive, intuitive, and valuable to members
Be crisp and clear in member communications, so that members understand the value of engaging with Leap's solution and are drawn to do so
Who You Are
6–10+ years of experience in consumer/member engagement, growth marketing, growth product, or similar roles
Experience in healthcare, specialty pharmacy, digital health, or B2B2C business models strongly preferred
Highly analytical, with the ability to translate complex data into clear insights and actions
Strong experimentation grounding, with the ability to design tests, critically interpret data, and iterate quickly in response to results
Creative problem-solver who enjoys ideating new ways to engage and motivate consumers
Cross-functional collaborator with experience co-developing with clinical and technical teams
Comfortable operating as an individual contributor with full ownership of a function
Clear communicator who can explain the "why" behind decisions and drive alignment across teams
Motivated to improve consumer access to meaningful, high-impact therapies
This is not a place to idle. We work with pace, precision, and intent. We're building an outlier company — and we operate accordingly. If that sounds exciting to you, join us.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Similar jobs
We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, · Claude, Perplexity,and Google AI Overviews.We're looking for an AI Growth Marketer: a generalist who orch ...
1 month ago
We are building the tools, community, and resources needed to make the world programmable with artificial intelligence. · You will be the intersection of engineering, marketing, and product. · ...
1 week ago
We're looking for an AI Growth Marketer: a generalist who orchestrates marketing with the help of AI and keeps pace with the rapid shifts in B2B marketing. · About Writesonic · We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track ...
1 week ago
We're growing fast and hiring a data-heavy Growth Marketer to own measurement, experimentation, and program design. · We're San Francisco-based but operate fully remotely (North America time zones). ...
1 day ago
You remember the feeling when an account executive flipped that first $1M deal to Won in the CRM. It was the one that started with the campaign you crafted. Not luck. Not noise. Real intent that you turned into pipeline. · ...
3 weeks ago
· About the company: · Hungry Mind is a fast-growing eCommerce company driven by innovation and results. We create products and marketing campaigns that capture attention and turn audiences into loyal customers. · Responsibilities: · Develop and execute growth strategies for onl ...
1 day ago
Growth Marketing Lead · Location: Remote (North America strongly preferred) · Compensation: $110,000–$140,000 base salary + equity · Reporting to: CRO · About Entri · Entri helps fast-growing SaaS companies deliver seamless, secure, and scalable custom domain infrastructure insid ...
1 day ago
We are looking for a strategic marketer who can drive traffic and deliver measurable results. The Market Growth Consultant will diagnose traffic challenges and design growth strategies to increase foot traffic and brand awareness. · This is an exciting opportunity to make a direc ...
1 month ago
CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. · We are a globally distributed team on a mission to enable eve ...
1 week ago
We are looking for a Senior Growth Marketer - REMOTE to craft and implement innovative marketing strategies for AI-driven projects. · Collaborating across teams, you'll harness data insights to optimize all stages of user experience while staying ahead of industry trends. · This ...
1 week ago
+Job summary · We're seeking a data-driven Growth Marketing Manager to develop and execute our demand generation strategy, driving high-quality leads and accelerating pipeline growth.About UsAt Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizati ...
1 week ago
We're looking for a Growth Marketing Manager to build and own our prospect nurture program. This role sits at the intersection of strategy and execution: you'll design the systems that turn behavioral signals into qualified pipeline, then roll up your sleeves and make them work. ...
2 weeks ago
About · We are an industry-leading marketing agency that delivers measurable results through strategic SEO/AI Search, paid media, and creation of content. Founded in 2017, was born from a team of entrepreneurs and content marketing experts with a proven track record of buildin ...
1 day ago
Flex is building the AI-native private bank for business owners We re-architecting the entire financial system for entrepreneursfrom the first dollar a business earns to how that value compounds moves and is ultimately spent in real life Banking credit payments personal finance a ...
2 weeks ago
We're hiring a hands-on Growth Marketing Manager to build and execute our campaign-led go-to-market strategy in the US market.This role has real scope to influence how we show up in the US market and how marketing supports and grows the pipeline. · Campaign Strategy & Execution · ...
2 weeks ago
We're seeking a data-driven Growth Marketing Manager to develop and execute our demand generation strategy. · ...
1 week ago
+ Director of Growth Marketing · We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world's top research hospitals and fertility centers. · Our mission is to partner with patients to help them achieve their goals, whatever t ...
1 week ago
Growth at Limble isn't about a single campaign or channel — it's about building a scalable system that consistently drives revenue across the entire customer lifecycle. · $120000 - $150000 OTE · ...
1 week ago
· Who We Are · Numera is building the world's most trusted Accounting-as-a-Service platform for growing businesses. We help founders, CEOs, and investors simplify finance - combining accounting, tax, and strategic advisory under one roof. With 500+ professionals across the US an ...
1 day ago
We are an industry-leading marketing agency that delivers measurable results through strategic SEO/AI Search, paid media, and creation of content. Founded in 2017, · was born from a team of entrepreneurs and content marketing experts with a proven track record of building success ...
1 month ago
Join us in our mission to be the world's heart health partner by enabling access to quality heart care for everyone. AliveCor delivers: every day, customers tell us that we've saved lives. · ...
3 weeks ago