- Develop and execute a global brand strategy for VeloDB, aligning with the company's globalization vision
- Conduct market research and analysis to identify opportunities and trends in North America, Asia-Pacific, and Europe
- Create targeted marketing systems for enterprise users, leveraging data-driven insights and market intelligence
- Design and implement marketing promotion strategies, including content marketing, developer/user campaigns, open-source community events, and commercial promotions
- Build and maintain media relations, ensuring effective communication and outreach to key stakeholders
- Bachelor's degree or above, with at least 5 years of experience in market development or marketing management
- Strong enterprise service market insights and business planning ability, with a proven track record of building brands and developing markets
- Familiarity with open source commercialization theory and practice
- Excellent strategic channel development and customer relationship skills
- Experience in big data services, with established connections and networks in infrastructure technology or open-source communities
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Description
Job Title
Create a Strong Global Brand Image
The successful candidate will be responsible for developing and implementing a comprehensive brand strategy for VeloDB, ensuring a distinct and prominent corporate and product brand image across the globe.
This involves conducting thorough market and industry analysis in North America, Asia-Pacific, and Europe to identify opportunities and develop targeted marketing systems for enterprise users.
To achieve this goal, the ideal candidate will have expertise in creating and executing effective marketing promotion strategies, including content marketing, developer/user campaigns, open-source community events, and commercial promotions.
Critical to success is strong collaboration with cross-functional teams, including product development, customer success, and sales departments, to provide strategic support for key accounts.
Key Responsibilities
Requirements
The ideal candidate should possess:
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Product Marketing Manager
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