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    Marketing and Outreach Specialist - Poughkeepsie, United States - CHILD CARE COUNCIL OF DUTCHESS AND PUTNAM INC

    CHILD CARE COUNCIL OF DUTCHESS AND PUTNAM INC
    CHILD CARE COUNCIL OF DUTCHESS AND PUTNAM INC Poughkeepsie, United States

    Found in: Lensa US 4 C2 - 1 week ago

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    Description
    Job Description

    Job Description


    Role:


    The Marketing and Outreach Specialist is responsible for developing, implementing, and executing strategic marketing campaigns to increase awareness of all services of the Child Care Council of Dutchess and Putnam, Inc.

    The Marketing and Outreach Specialist reports directly to the Assistant Director but works collaboratively with all staff team members.
    Typical Responsibilities
    Plan, collaborate, and execute overall marketing strategy.
    Write, edit, and execute compelling content for email communications.

    Oversee social media accounts and agency website to engage existing members, attract new members, and establish positive public relations and brand awareness.

    Manage and maintain distribution lists for email and snail mail communication.
    Manage routine communication to agency distribution list.
    Plan and manage visibility event schedule.
    Research trends and lead market research efforts in new marketing opportunities.
    Create all agency printed material.
    Position Qualifications
    Education/Training

    Degree:
    Bachelor's degree preferred

    Major:
    Marketing or business preferred, or related experience
    Experience
    One to two years' experience in creating effective content for print and digital platforms.
    Experience using Microsoft Publisher.
    Experience using Canva.
    Experience in non-profit marketing is preferred.
    Position Requirements
    Creative and innovative thinking.
    Excellent written, verbal, and interpersonal skills.
    Excellent customer service.
    Knowledge of the latest trends, technologies, and methodologies in graphic design and web design.
    Deep understanding of diversity, equity, and inclusion concepts.
    Analytical skills to forecast and identify trends and challenges.
    Good research and problem-solving skills

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