Product Marketing Manager - Minneapolis, United States - Kognitiv Corporation

Description

Please note: Our NA business operates on Central time but we are open to candidates in east coast time zones as long as you are able and comfortable to work around Central times now and again

What we do:

Kognitiv enables leading organizations to form collaborative commerce networks, unearth value for their consumers, and markedly improve returns.

Founded in 2008, Kognitiv enables collaborative commerce through its proprietary technology platform and performance model for leading global brands to build their own peer-to-peer trading networks. In June 2020, Kognitiv and Aimia's Loyalty Solutions companies came together to create a technology-forward business, employing over 500 people across 20 countries worldwide. With 200+ clients and partners in more than 50 markets globally, Kognitiv brings to life a world where brands work together to create new opportunities for less, gain direct access to new audiences, and create network effects where everyone wins, all the time.

About the opportunity:

We are excited to be looking for a Product Marketing Manager, to join our high performing team Reporting to the SVP Platform Strategies, this crucial and visible role sits at the intersection between Product, Marketing and Sales with a focus to roll out a comprehensive plan for developing and evolving product-led content.

You will advise the SVP Platform Strategies, leading the company's strategic product marketing projects and you will take responsibility for ensuring company-wide consistency in product messaging and positioning

In this role you will also create compelling use-case specific messaging and content, collaborating with subject matter experts across the company as well as develop, validate, and refine value propositions, positioning, and key messaging.

Responsibilities include (but are not limited to):

• Build and execute on integrated product marketing strategies; ability to shift from thinking about high-level strategy to tactical product marketing execution
• Craft and launch positioning and messaging frameworks for the Kognitiv Collaborative Commerce Platform
• Define, create and maintain internal knowledge enablement assets
• Position and developing buyer personas, crafting and testing positioning, audience, product and feature messaging
• Work closely with the product team on an ongoing basis to develop a deep and up-to-date understanding of the product, its current and future features, and use cases.
• Ensure the correct positioning and communication is presented to customers, for all aspects of the products and every stage of the buying and implementation journey
• Use data from the customer success and support teams to define and create collateral that helps customers increase their ROI
• Identify opportunities to strengthen and expand our product marketing foundation, and then lead those efforts
• Hold internal and external webinars, workshops and training on new features, the problems they solve, the value they bring, and why to implement/activate them
• Evaluate third-party tools and tech that will equip our commercial teams with the most impactful assets, at the right time
• Research and understand the market, our buyers and our competitors through qualitative and quantitative research to aid positioning/messaging, validate market needs and inform demand generation and sales strategies

Who are you?

You will be a consummate team player who relishes opportunities for creative problem solving, you enjoy working on different tasks with cross-functional teams and you thrive in a fast-paced working environment where truly no two days are the same

Your incredible communications skills (both written and spoken) as well as your ability to grasp complex technical concepts and make them easily understandable will enable your success in the role.

You enjoy being highly analytical and thrive when utilising your excellent project management skills where your ability to prioritize your time and tasks as the business evolves will be key - at the same time, you relish the opportunity to roll your sleeves up and ensure the strategies and plans come to fruition

• 3-5 years in B2B product marketing for an enterprise software or technology solution
• Customer-centric mindset with an understanding of how to use data and research, and translate them into effective messaging
• Creative problem solver who can both think and plan strategically and execute with great attention to details
• Expertise in applying product marketing methodologies and best practices
• Experiences in B2B product marketing for enterprise software or technical solutions (or equivalent)
• Basic knowledge of Photoshop or Image capture tools
• Basic video editing skills

We are a passionate, innovative organization with just over 500 team members globally and we are looking for exceptional people to come and join us. This is an exciting opportunity to work for an international business, in a high energy environment with a collaborative, smart and passionate team. If you like the sound of us and the role: get in touch

Here at Kognitiv, we don't just accept difference - we celebrate it Greater diversity means greater variation in ways of thinking, perspectives and approach. And we thrive on it for the benefit of our employees and our clients. Kognitiv are committed to creating an inclusive environment and all employment is decided on the basis of qualifications, merit, fit and business need. We always welcome international candidates to apply providing they are eligible to work and live in the US.