Performance Marketing Specialist - Los Angeles
20 hours ago

Job description
Role:
Performance Marketing & Tracking Validation SpecialistProject Overview
We need a marketing specialist to configure, validate, and optimize tracking architecture using:
Google Tag Manager (Web + Server-Side)
Responsibilities
Configure GTM Web & Server containers
Create and manage:
Meta Conversion API
TikTok Events API
Google Ads Conversions
GA4 events
Set up:
Deduplication using event_id
Attribution windows
Custom audiences
Retargeting campaigns
Validate tracking accuracy vs backend data
Ensure correct ROAS reporting
Required Experience
eCommerce performance marketing
Server-side tracking experience
Conversion API knowledge
Strong understanding of attribution models
Deliverables
Fully configured ad accounts
Tracking validation report
Verified purchase event accuracy
Campaign structure with optimization plan
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