Digital Marketing Analytics Manager - Mountain View - Monday Talent

    Monday Talent
    Monday Talent Mountain View

    3 days ago

    Healthcare
    Description

    Title: Digital Marketing Analytics Program Manager

    Location: Mountain View, CA (Onsite 2-3 days a week)

    A leading healthcare organization is seeking a Digital Marketing Analytics Program Manager to serve as the strategic architect of its digital marketing analytics function. This role sits within Marketing and Communications and is responsible for defining, operationalizing, and continuously evolving the organization's analytics vision.

    The Role

    • Develop and lead the digital marketing analytics strategy, aligning measurement frameworks with broader growth and patient engagement objectives.
    • Architect and manage a unified analytics framework, including KPI standards, dashboard design, cross-channel reporting, and governance structures.
    • Build and scale analytics programs from concept through implementation, performance optimization, and continuous improvement.
    • Serve as the subject matter expert on digital analytics, advising marketing leadership on campaign strategy, personalization, testing, and performance optimization.
    • Lead major analytics initiatives, including technical solution design, cross-functional integrations, and evaluation of emerging technologies such as AI and machine learning.
    • Partner with IT, Data Engineering, Clinical, and Marketing teams to integrate analytics into patient journey mapping and digital experience strategy.
    • Translate complex datasets into compelling, executive-ready insights and visual storytelling that drive strategic decisions.
    • Ensure data integrity, compliance, and governance across platforms while promoting best practices and data literacy across teams.

    The Ideal Candidate

    • 7+ years of experience in digital marketing analytics, including hands-on program management and strategic leadership responsibilities.
    • Proven track record designing and implementing analytics frameworks that drive measurable business impact.
    • Strong expertise in analytics and visualization platforms such as Tableau, Power BI, Google Analytics, Salesforce Datorama, and Tealium.
    • Deep understanding of digital marketing metrics, testing methodologies (A/B and multivariate), reporting structures, and data governance.
    • Experience in healthcare strongly preferred, including familiarity with HIPAA, HITECH, and related regulatory considerations.
    • Exceptional communication skills with the ability to translate complex analytics into clear, actionable recommendations for executive and technical audiences.
    • Strong cross-functional leadership, project management, and mentoring capabilities with a passion for building a data-driven culture.

    At Monday Talent, we understand that not everyone has had the same opportunities to gain experience and develop their skills. We're committed to changing that. We partner with organizations that understand the importance of building diverse, equitable, and inclusive workplaces. If you are passionate about your work and eager to learn, we encourage you to apply even if you don't meet all the requirements listed in the job description.

    Click 'Easy Apply' to be considered for this opportunity, or share this job posting with a friend who may be interested. You could be eligible for our referral reward program

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