Field Marketing Manager - Menomonee Falls, United States - Steel Partners LLC

Description

Job Description

We are seeking a dynamic and results-driven Field Marketing Manager to join our team. The ideal candidate will have a strong background in B2B technical marketing in industrial markets, with a focus on driving marketing campaigns through direct and indirect sales channels. This role will lead our Marketing communications and Sales enablement initiatives, making it a multifaceted opportunity for a well-rounded professional.

Essential Functions / Responsibilities:

Marketing Communications

• Campaign Management:
  • Conceptualize, plan, and oversee end-to-end execution of multi-channel marketing campaigns, ensuring seamless integration across digital, social, and traditional channels.
  • Measure campaign performance and ROI, making data-backed adjustments as necessary.
• Content Strategy and Development:
  • Oversee the creation of compelling and relevant content for various platforms, tailoring messaging to target audiences.
  • Drive the content calendar, ensuring a steady cadence of high-quality materials.
• Partnership and Vendor Management:
  • Cultivate and nurture strategic partnerships with industry influencers, media outlets, and complementary brands.
  • Manage relationships with external vendors and agencies, ensuring deliverables meet quality and timeline expectations.
• Event Management:
  • Lead tradeshow planning. Duties include event selection, participation (exhibit/attend/scout), and establishing objectives (e.g., lead targets). Produce and maintain annual trade show calendar for all relevant events in our industries.
• Collateral Management:
  • Revise/create marketing collateral per a prioritized schedule
  • Ensure collateral accessibility for customers, Sales, and channel partners
• Social Media Management:
  • Create annual social media calendar including content sources topics
  • Measure campaign performance and ROI, making data-backed adjustments as necessary.
• Lead Generation
  • Create execute campaigns that generate sales leads. Build lead nurturing paths to qualify leads to send to Sales channel partners
• Manage Marketing Communications infrastructure tools (e.g., Marketing Automation, Web hosting, etc.)

Sales Channel Enablement

• Collaborate with MTE Sales Channel Management to create go-to-market campaigns that measurably contribute to sales goal achievement
• Collaborate with Application Engineering to create and deploy effective selling tools (demos, collateral, digital assets, etc.)
• Develop training program for direct Sales and indirect sales/channel partners spanning new hires through tenured associates
• Manage the creation of engaging training materials, including presentations, videos, and interactive modules, tailored to different sales roles.
• Collaborate with Sales Channel Management to create curricula around enhancing product knowledge, sales skill development and sales processes.
• Assist distributor partners to make Mutual Marketing Fund (MMF) investments that drive incremental sales.
• Audit MTE content on partner websites, social media. Collaborate on improvement actions
• Develop and maintain appropriate dashboards to track and measure marketing results against business objectives, provide regular reports and recommend improvements and corrective actions, as necessary.
• Manage Sales Channel infrastructure tools (e.g., Partner Portal, Learning Management System)

Performance, Metrics Reporting

• Develop and maintain appropriate dashboards to track and measure marketing results against business objectives. Provide regular reports and recommendations for improvements and corrective actions, as necessary.

People Management

• Manage Marketing Communications associates to achieve business and professional development goals
• Effective communication skills to collaborate and support the team environment at all levels of the corporation to build action plans that drive growth and resolve issues in a positive manner.

Knowledge, Skills Experiences

The ideal candidate for the Field Marketing Manager position will have the following educational background and experience:

• Bachelor's Degree/MBA in Marketing or related field preferred.
• Minimum of 5 years experience in business-to-business marketing role(s).
• Demonstrated experience in field marketing (e.g., Marketing Communications, Event Planning, Sales/Technical Training, Channel Marketing, etc.) preferred.
• Experience in the power quality, variable speed drive, electric motor, power electronics, or electric power industries a plus
• Project management experience preferred.
• Experience with Field Marketing infrastructure systems (e.g., marketing automation, learning management systems, partner portals) preferred.

Equal Employment Opportunity Employer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by

Requirements

The ideal candidate for the Field Marketing Manager position will have the following educational background and experience:

• Bachelor's Degree/MBA in Marketing or related field preferred.
• Minimum of 5 years experience in business-to-business marketing role(s).
• Demonstrated experience in field marketing (e.g., Marketing Communications, Event Planning, Sales/Technical Training, Channel Marketing, etc.) preferred.
• Experience in the power quality, variable speed drive, electric motor, power electronics, or electric power industries a plus
• Project management experience preferred.
• Experience with Field Marketing infrastructure systems (e.g., marketing automation, learning management systems, partner portals) preferred.