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Laguna Niguel, CA1 week ago
Director of Franchise Development - Laguna Niguel - New Mom School
Description
Benefits:
401(k)
401(k) matching
Bonus based on performance
Home office stipend
Paid time off
Training & development
Full-Time | Remote Reports to: VP of Sales & Operations Compensation: Base Salary + Commission
About New Mom School
New Mom School is redefining postpartum care by creating community-driven, education-based studios for new and expecting mothers. We are in an accelerated growth phase and are intentionally selective about who we partner with as franchise owners. Our franchise partners are mission-driven entrepreneurs who play a direct role in shaping the future of our brand.
At this stage of growth, every franchise partner matters. This role exists to ensure we grow with the right people while maintaining brand integrity, operational consistency, and long-term franchisee success.
Role Overview
The Director of Franchise Development owns the full lifecycle of franchise sales, from first inquiry through signed franchise agreement. This role manages all incoming franchise leads, maintains a compliant and organized sales pipeline, and leads candidates through a structured evaluation process focused on alignment, readiness, and long-term success.
This is a relationship-driven, consultative sales role that balances performance with discernment.
What You'll Do
Lead Management & Pipeline Ownership
Manage all incoming franchise development leads
Respond to new franchise inquiries within 4 hours
Own and manage the franchise sales pipeline through CRM
Maintain accurate documentation and compliance at every stage
Track and report on pipeline health, conversion rates, and sales forecasts
Franchise Sales & Evaluation Process
Conduct introductory franchise discovery calls
Guide candidates through the franchise application and alignment process
Lead Franchise Disclosure Document reviews with working knowledge of Items 5, 6, 7, and 19
Coordinate interviews with New Mom School corporate leadership
Organize and manage franchise validation calls
Conduct financial validation and readiness conversations
Coordinate and host Confirmation Days as needed
Drive qualified candidates toward signing while upholding brand standards
Brand Stewardship & Growth
Clearly communicate what makes a successful New Mom School franchise partner
Prioritize long-term fit over short-term deal volume
Protect brand integrity during an accelerated growth phase
Act as a trusted advisor to prospective franchise partners
Sales Performance
Own and achieve franchise sales goals
Continuously refine sales strategy based on data, feedback, and system performance
Why This Role Matters
New Mom School is scaling quickly, and the partners brought into the system today will shape the brand for years to come. This role plays a critical part in ensuring consistency, compliance, and franchisee success across the system by finding the right partners at the right time.
Required Qualifications
Proven experience in franchise development or franchise sales
Strong knowledge of franchise sales laws and compliance requirements
Hands-on experience reviewing and explaining FDDs, including Items 5, 6, 7, and 19
Experience managing a high-volume, consultative sales pipeline
Ability to confidently lead financial qualification conversations
Highly organized with strong follow-through
Excellent written and verbal communication skills
Preferred Experience
Franchise sales experience within health, wellness, fitness, education, or service-based brands
Experience working with emerging or early-stage franchise systems
Familiarity with CRM tools used for franchise development
Experience in founder-led or mission-driven organizations
Compensation & Work Structure
Full-time, remote position
Base salary plus commission
Performance-driven role with meaningful upside tied to growth
This is a remote position.
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