Director of Franchise Development - Laguna Niguel - New Mom School

    New Mom School
    New Mom School Laguna Niguel

    22 hours ago

    $95,000 - $180,000 (USD) per year *
    Description

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Home office stipend

    Paid time off

    Training & development

    Full-Time | Remote Reports to: VP of Sales & Operations Compensation: Base Salary + Commission

    About New Mom School

    New Mom School is redefining postpartum care by creating community-driven, education-based studios for new and expecting mothers. We are in an accelerated growth phase and are intentionally selective about who we partner with as franchise owners. Our franchise partners are mission-driven entrepreneurs who play a direct role in shaping the future of our brand.

    At this stage of growth, every franchise partner matters. This role exists to ensure we grow with the right people while maintaining brand integrity, operational consistency, and long-term franchisee success.

    Role Overview

    The Director of Franchise Development owns the full lifecycle of franchise sales, from first inquiry through signed franchise agreement. This role manages all incoming franchise leads, maintains a compliant and organized sales pipeline, and leads candidates through a structured evaluation process focused on alignment, readiness, and long-term success.

    This is a relationship-driven, consultative sales role that balances performance with discernment.

    What You'll Do

    Lead Management & Pipeline Ownership

    Manage all incoming franchise development leads

    Respond to new franchise inquiries within 4 hours

    Own and manage the franchise sales pipeline through CRM

    Maintain accurate documentation and compliance at every stage

    Track and report on pipeline health, conversion rates, and sales forecasts

    Franchise Sales & Evaluation Process

    Conduct introductory franchise discovery calls

    Guide candidates through the franchise application and alignment process

    Lead Franchise Disclosure Document reviews with working knowledge of Items 5, 6, 7, and 19

    Coordinate interviews with New Mom School corporate leadership

    Organize and manage franchise validation calls

    Conduct financial validation and readiness conversations

    Coordinate and host Confirmation Days as needed

    Drive qualified candidates toward signing while upholding brand standards

    Brand Stewardship & Growth

    Clearly communicate what makes a successful New Mom School franchise partner

    Prioritize long-term fit over short-term deal volume

    Protect brand integrity during an accelerated growth phase

    Act as a trusted advisor to prospective franchise partners

    Sales Performance

    Own and achieve franchise sales goals

    Continuously refine sales strategy based on data, feedback, and system performance

    Why This Role Matters

    New Mom School is scaling quickly, and the partners brought into the system today will shape the brand for years to come. This role plays a critical part in ensuring consistency, compliance, and franchisee success across the system by finding the right partners at the right time.

    Required Qualifications

    Proven experience in franchise development or franchise sales

    Strong knowledge of franchise sales laws and compliance requirements

    Hands-on experience reviewing and explaining FDDs, including Items 5, 6, 7, and 19

    Experience managing a high-volume, consultative sales pipeline

    Ability to confidently lead financial qualification conversations

    Highly organized with strong follow-through

    Excellent written and verbal communication skills

    Preferred Experience

    Franchise sales experience within health, wellness, fitness, education, or service-based brands

    Experience working with emerging or early-stage franchise systems

    Familiarity with CRM tools used for franchise development

    Experience in founder-led or mission-driven organizations

    Compensation & Work Structure

    Full-time, remote position

    Base salary plus commission

    Performance-driven role with meaningful upside tied to growth

    This is a remote position.

    * This salary range is an estimation made by beBee
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