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Content Marketing Specialist - University Park, United States - IMI
Description
IMI plcIMI plc is a sector focused organisation at the forefront of delivering motion and fluid control technologies that create a more sustainable world, improving the quality of life for our customers and communities and ultimately delivering our purpose of Breakthrough Engineering for a Better World.
Industrial AutomationIndustrial Automation operates across many important industry sectors and is a world leader in supporting customers with motion and fluid control technology.
Our one big team work fairly and effectively but most importantly together to ensure we maintain the foundations that have enabled IMI's success through over 150 years of heritage.
We are currently seeking a Content Marketing Specialist to join our growing team. This is a content marketing role reporting to the Digital Marketing Manager. They will work closely with product management team and sales team implementing product and vertical marketing campaigns. The Content Marketing Specialist will create new thought leadership and market vertical content to drive engagement and conversion.
This person will also create content for marketing initiatives across a wide range of marketing and communications activities to develop customers to directly contribute to the growth of vertical markets such as Food and Beverage, Material Handling, Packaging, etc.
Work Location:
University Park (hybrid 2-3 in the office)
Key Responsibilities
Working closely with product management, marketing, and sales leadership to develop and execute go-to-market plans.
Assisting in developing customer-focused messaging and creating compelling sales tools that support the selling of product and solution offerings.
Lead engagement with teams including Sales and Product to design vertical go-to-market positioning, including sales materials, industry content & POVs, end-to-end campaigns, and events.
Collaborate with Digital team to drive Account Based Marketing (ABM) campaigns by vertical.Assist with product launches regarding content creation and maintenance.
Account focused responsibility to develop and execute promotional and advertising activities.
Manage marketing communication messages across various accounts.
Works closely with stakeholders to gather information on milestones, deadlines, and dates to develop project timelines and launch calendar, as well as communicates this information to pertinent stakeholders.
Provide support for tactical plans for new product introductions and legacy products which may include website refinement, e-marketing campaigns, tradeshows and events, printed literature, sales tools, press releases, and public relations to meet business objectives, deadlines, and budget.
Work with Product Marketing Managers for product content creation.Create wide variety of content:
from long- and short-form content, including but not limited to copywriting, ad copy, emails, eBooks, blogs, infographics, video storyboarding.
Manage facilitation and project management of trade shows.Sales Training and Tool Development:
Support content development and deployment of product value proposition and competitive positioning through collateral, nurture email programs, videos, and training communications to sales channel with pertinent information designed to enhance selling capabilities.
Critical Competencies for SuccessMinimum of a bachelor's degree in marketing, communications, advertising or related field.
1+ years of experience in marketing.
Solid customer relationship skills.
Ability to work within budgets and with strict deadline requirements.
Excellent verbal and written communications skills.
Strong analytical and project management skills.
Ability to multi-task in a dynamic environment.
Knowledge and some experience with a broad range of marketing activities.
Highly organized/detail oriented.
Experienced in developing and executing marketing programs.
Up to 10% travel.
Other duties as assigned.
What IMI can offer you:
At IMI, one of our top priorities is to create an inclusive culture of health.
We strive to remove barriers to care (whether that be physical or financial) and in doing so, we offer choice for all your health and wellbeing needs.
See below for a general overview of our amazing perks and benefits:Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share
Full suite of voluntary benefits to tap into, including but not limited to: Pet insurance, critical illness insurance, concierge services, legal insurance, commuter benefits (if applicable), and home & auto insurance.
Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.Best-in-class 401K plan with zero vesting and up to 6% contribution matching.
Mental Health and wellness programs to support you and your family.
Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee.
Free financial advisors, webinars, and classes through Charles Schwab.Benefits plans change year over year, but we have guiding principles in place to ensure our employees have the tools and resources available to stay connected and up to date
Health & Safety:
The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position.
Health, Safety, and Environmental Duties – At IMI we are all personally committed to protecting our people, minimizing our impact to the environment, the communities we operate in and our company.
All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment.
Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviors or unsafe acts.Code of Ethics:
IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities.
In accordance with the IMI Way:
Our Code of Responsible Business.
Changes to This Job Description:
IMI may amend this job description in whole or part at any time.
IMI is an equal opportunity employer.
Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
Click here to find out more about usPhysical Demands / Working Conditions:
