Marketing Coordinator ~ Immediate Hire - Suwanee, GA, United States - Develon

Description

Develon is looking for a Marketing Specialist to join our dynamic and growing team in Suwanee, GA.

Develon, headquartered in Suwanee, Georgia, markets the Develon brand of products which includes crawler excavators, wheel excavators, mini excavators, wheel loaders, articulated dump trucks, material handlers, log loaders, and attachments.

With more than 160 equipment dealer locations in North America, Develon is known for its unmatched dedication to service, customer uptime, and durable, reliable products.

We are proud of our products, people, cultural diversity, and professionalism within a national and global framework Powered by innovation

The Marketing Specialist specializes in event management, internal/external communications, and dealer support.

For the Heavy Equipment business unit, responsibilities are planning and execution of trade shows, corporate events, email campaigns and communication, digital marketing projects, and other related activities.

This position will work closely with the marketing, sales, and product team to advance company initiatives through digital marketing and events, including Tier 1 trade shows (ConExpo, World of Concrete, ARA), and Tier 2 trade shows (Regional); This position will be responsible for all activities associated with these events, from planning to execution and measurement.

Manage agencies to maximize financial and creative advertising

Handle coordination of industry tradeshow registration including booth space procurement, insurance, rental equipment, print ads, shipping materials and handouts/gifts.

Lead project management and coordination of key dates
Research and prepare marketing tools to develop our dealers marketing activity at regional shows
Assist with event marketing and periodically attend events
Lead successful execution of exhibit and marketing strategy at ConExpo
Lead collaboration of marketing, e-marketing, social media, advertising and PR activities
Oversee execution of design, contract, and supervise build of booth elements
Successful planning and management of trade show budgets
Marketing Cloud email campaign management
Weekly dealer and staff emails (marketing, sales, announcements)
Digital Marketing
Assist with planning and Coordination of digital campaigns
Coordinate with agency overall content calendar
Manage all marketing-related administrative works such as Brand policing, etc.
Manage contact forms and integrate with Salesforce as needed
Assist with CRM database management
Merchandise
Lead the agency to manage merchandise development and program administration
Health, Dental, and Vision
Bachelor's Degree in Marketing, Communications or Business Administration required
~5-7 years of experience in marketing and events management/communication

~ Travel:
%

~ Experience with Marketing Cloud or other Email Marketing tools
~ Experience with Salesforce
~ Working knowledge of Content Management Systems, MS Excel, MS Word, MS Outlook, MS PowerPoint
~ Some knowledge of Adobe CS, HTML, CSS, Canto DAM
~ Demonstrated strong project management experience
~ Highly organized and able to manage multiple, simultaneous projects
~ All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call