Senior Manager, SEO - San Francisco - Turo Inc

    Turo Inc
    Turo Inc San Francisco

    6 days ago

    Description

    • Build a scalable content program: keyword strategy, content briefs, editorial standards, refreshes, and pruning.
    • Drive template and programmatic SEO opportunities where appropriate (category pages, location pages, collections, FAQs).
    • Partner with Brand/Content/PR to ensure content aligns with brand voice while meeting SEO requirements.
    • Work with the Data Analytics team to Improve existing reporting by enriching internal data with various SEO tools and data sources.
    • Partner with Data Analytics to improve conversion and user experience
    • Establish an experimentation culture for titles/meta, internal linking, templates, schema, and content formats.
    • Be able to understand and articulate causal impact of SEO initiatives. 7+ years of SEO experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment.
    • Bachelor's degree in marketing or quantitative field required.
    • Ability to be rooted in customer experience rather than just SEO tactics.
    • Demonstrated success scaling SEO via geo + programmatic landing pages, without sacrificing quality.
    • People management and stakeholder management experience are a must.
    • Ability to work with agencies and help them priorities and drive results.
    • Strong technical

    SEO:
    crawl/indexation, architecture, CWV, JavaScript/rendering considerations, duplication management, and migrations.
    • Strong content

    SEO:
    intent mapping, editorial strategy, optimization, and operational workflows.
    • Expertise in core tools: Google Search Console, GA4, crawling tools (Screaming Frog/Sitebulb), and competitive research platforms (Ahrefs/Semrush).
    • International SEO experience (multi-country, multi-language, hreflang, localization).
    • Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly.
    For this role, the target base salary range in San Francisco is $168,000 - $210,000 annually. This role is also eligible for equity and benefits.

    In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role.

    Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training.

    We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
    Turo highly values having employees working in-office to foster a collaborative work environment and company culture.

    This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.

    Your recruiter can share more information about the various in-office perks Turo offers.     * Competitive salary, equity, benefits, and perks for all full-time employees
    • Employer-paid medical, dental, and vision insurance (Country specific)
    • Retirement employer match
    • Learning & Development stipend to invest in your professional development
    • Turo host matching program
    • Turo travel credit
    • Cell phone and internet stipend
    • Paid time off to relax and recharge
    • Paid holidays, volunteer time off, and parental leave
    • For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
    #J-18808-Ljbffr

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