- Develop a data-driven social media strategy aligned with our content strategy, communication strategy, core differentiators, value proposition, and industry trends.
- Collaborate with the marketing team to produce engaging and visually appealing social media content showcasing our product/service's strengths and impact on customers, including text posts, image concepts, motion graphic ideas, and videos aligning with the Navigate brand.
- Stay abreast of industry news and trends, weaving them into engaging narratives that spark conversation and establish thought leadership.
- Utilize Sprout Social platform for scheduling, publishing, social listening, and monitoring social media activity.
- Knowledge of social media advertising and paid campaigns.
- Be the on-screen face of Navigate, confidently delivering short vignettes, Q&A sessions, and live streams aligned with our brand voice and messaging.
- Engage authentically with audiences, responding to comments, messages, and reviews, fostering a thriving online community.
- Collaborate with marketing team to ensure consistent brand identity across all channels.
- Analyze social media performance, track key metrics, gleaning insights from data to optimize future campaigns and maximize engagement.
- Generate reports and insights to inform future strategy and optimize campaigns.
- Conduct competitor analysis, identifying opportunities to differentiate our brand and amplify our message.
- Stay ahead of the curve, exploring emerging social media trends and tools, and recommending their strategic integration.
- Bachelor's degree in Communications, Public Relations, Journalism, or Digital Media, with coursework in social media marketing, digital marketing, or online communication.
- OR Bachelor's degree in a relevant field, such as Marketing, English, or Business, combined with demonstrably strong social media and content creation skills and experience.
- Certifications in social media management or related platforms like Sprout Social.
- Portfolio demonstrating social media experience and the performance associated with the experience.
- 2-5 years of experience in social media management, preferably within a B2B or SaaS environment.
- Proven track record of growing social media followings and driving engagement through compelling content.
- Deep understanding of your company's product/service, industry landscape, and social media best practices.
- Excellent communication and presentation skills, comfortable speaking confidently on camera and in-person.
- Strong emphasis on communication skills, written and verbal.
- Ability to create visually appealing and impactful social media content.
- Strong analytical and problem-solving skills.
- Time-management and organizational skills.
- Passion for social media and the digital landscape.
- Experience in the employer wellbeing benefits industry with a solid understanding of B2B marketing.
- Experience with video editing and design tools.
- Understanding of SEO and social media optimization.
- Familiarity with HubSpot, Craft, Highspot, Jira, SharePoint, Microsoft Teams, and other marketing automation and sales enablement tools.
- Normal mental and visual attention is required. Normal office working conditions requiring continuous use of both hands. Sitting most of the time, may involve walking or standing for brief periods of time.
- Position requires occasional bending, squatting, twisting and climbing stairs. There are minimal exposures to workplace hazards.
- To perform the job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable a qualified individual with a disability to perform the essential functions.
- Position is available for hybrid working. Hybrid work status is a combination of in-office days and remote days.
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Social Media Manager - West Des Moines, United States - Navigate Wellbeing Solutions
Description
Job Title:
Social Media Manager
Job Location:
Hybrid with required in-office days
Level of Education:
BA/BS
Years of Experience: 2-5 Years
We are Navigate
A well-tech company helping organizations create more health and happiness in the employees, clients, and communities we serve. Our purpose is to Do Good Things. For us, these words are more than a catchy mantra. They're the reason this company was formed and the guiding light for every decision. We're all at Navigate because we truly want to spark positive change in other people's lives. Here's to doing good things-together
How you contribute to our success:
We're seeking a dynamic and strategic Social Media Manager to spearhead our online presence. You'll be the architect of our social media strategy, weaving insightful product/service expertise with captivating storytelling.
Beyond platform mastery, you'll become a vocal champion for our brand, engaging audiences and shaping industry conversations while staying on top of social media trends.
Key responsibilities:
Crafting content that compels:
Connecting beyond the screen:
Mastering the landscape:
Education and position requirements
In compliance with the Americans with Disabilities Act, Navigate Wellbeing Solutions will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with Navigate.
