Director, Marketing, North America Regional Marketing Management - San Francisco, United States - Airwallex

Description

At Airwallex ) , were building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders.

With one of the worlds most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If youre excited to do the most ambitious work of your career and change the way money moves around the world - join usAirwallex is looking for a world class B2B marketer to drive growth and help scale our North America business.

You will work closely with commercial and strategy teammates, and will report directly to the General Manager, Americas.

Youll act as a B2B marketing all-rounder and will accelerate our customer acquisition efforts via a mix of online and offline channels.

This will be a senior hire on the South East Asia team and we are looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts.

This is a truly career defining opportunity and you will have ample opportunity to drive major impact with significant autonomy.

You will:

Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the SEA businesses.

Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEMManage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first- and third-party eventsOversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the AmericasDrive content marketing - partner with the Content Marketing team to layout and execute a comprehensive content strategy, including industry-specific whitepapersOptimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaignsPerformance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findingsDeliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segmentsYou are:Structured and analytical: You get in the data to find out what is going on and yet know how to uplevel - you dont lose sight of the forest for the treesA problem solver: you expect challenges to arise and you are ready to roll up your sleeves to solve themHungry to win: your passion drives you to find creative solutions to winAn expert communicator: you know how to digest, synthesize and communicate complex information in an easy to understand way - whether internally or to potential customersCustomer obsessed: you really care about what the customer thinks and are always finding ways to reach customers and adjust our value props accordinglyWilling to get in the weeds: You have a mastery of strategy, but are also eager to go deep on campaign performance and executionYou have:A Bachelor's Degree or equivalent experience15+ years experience in Marketing (ideally B2B) and familiarity with both online and offline channelsAn entrepreneurial mindset and a willingness to get your hands dirtyExcellent interpersonal and communication skillsExceptional organizational skills, attention to detail, and a customer obsessed approachPast fintech and startup experience is a plusAt Airwallex youll have the ability to make an impact in a rapidly growing, global fintech.

We want you to share in our success, which is why youll be offered a competitive salary plus valuable equity within Airwallex.

We also like to ensure we create the best environment for our people by providing a collaborative open office space.

We organize regular team building events and we give our people the freedom to be creative.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.

We dont regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.

If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters.

Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).

Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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